RETAILING 6E (零售業管理)
商品資訊
目次
PART 1: Introduction to Retailing
Perspectives on Retailing
Retail Strategic Planning and Operations Management
PART 2: The Retailing Environment
Retail Customers
Evaluating the Competition in Retailing
Managing the Supply Chain
Legal and Ethical Behavior
PART 3: Market Selection and Location Analysis
Market Selection and Retail Location Analysis
PART 4: Managing Retail Operations
Managing a Retailer's Finances
Merchandise Buying and Handling
Merchandise Pricing
Advertising and Promotion
Customer Services and Retail Selling
Store Layout and Design
PART 5: Retail Administration
Managing People
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