商務英語閱讀教程（簡體書）

本書是為各行各業的商務人士和即將步入商界職場的廣大學生提高商務英語閱讀能力，提升實用英語水平而編寫的一本教材。全書以閱讀訓練為主線，按照話題及模塊式結構分層次、多角度編寫，成功運用了當今商務英語實際教學中的內容教學法（CBI）、任務教學法（TBI）及案例教學法（Case Study）等新穎先進的理念。
本書中“雙語精讀”、“商務案例分析”和“國際商務文化知識”等模塊是本書編寫的創新之舉。編入書中的商務閱讀文章，皆精選自英美最知名、最有影響力的主流報刊，內容涵蓋國際商務的各個領域。

Unit 1 International Business
　Text A The Scope of International Business
　Text B International Trade
　Case Study：SOHO，a Better Choice
　國際商務文化知識小貼士——美國商務文化介紹
Unit 2 InternationaI Finance
　Text A Visa Development in China
　Text B International Banking
　Case Study：Citigroup Regrets over Bond Coup
　國際商務文化知識小貼士——英國商務文化介紹
Unit 3 Business Integrity
　Text A The Insurance Industry：Reprehensible---Price-fixing,Bid-rigging and Undisclesed Payments in the Insurance Industry Appear to Be Rife
　Text B The Leaky Corporation
　Case Study：WorldComs Dishonest Report
　國際商務文化知識小貼士——經濟誠信
Unit 4 Business Elite
　Text A Alan Greeuspan：the Most Powerful Guy
　Text B From Dorm to Dell
　Case Study：Lenovo?IBM?
　國際商務文化知識小貼士——William.H.Gates
Unit 5 E-Commerce
　Text A Cyberpromotion：Communicating with Customer Online
　Text B Why eBay Is Buying Skype
　Case Study：Why You Ought to Sell Your Presents
　國際商務文化知識小貼士——美國企業信息化及電子商務的發展與現狀
Unit 6 Enterprise Management
　Text A McDonald
　Text B HP,Compaq Merger Fails to Rally US Tech Stocks
　Case Study：Downsizing
　國際商務文化知識小貼士——麥當勞的特許加盟和連鎖經營模式
Unit 7 Business Strategies
　Text A Chinese Business，Champ or Chump?
　Text B Pepsi Gets Street Smart
　Case Study：New United Motor Manufacturing,Inc.
　國際商務文化知識小貼士——商務談判禮儀
Unit 8 Marketing and Promotion
　Text A Prospect of Cyberpromotion
　Text B Fast Fashion Shakes up American Retail
　Case Study：Promotion Moves of Vans
　國際商務文化知識小貼士——德國商務習俗
Unit 9 Security and Insurance
　Text A Directors and Officers Insurance--the Price of Prominence
　Text B Chinas Stock Market Reforms
　Case Study：Bank of Tokyo-Mitsubishi Ltd.
　國際商務文化知識小貼士——道瓊斯和納斯達克介紹
Unit 10 Employment and Staffing
　Text A Economic Downturn Gives Workers Opportunity to Try New Adventures
　Text B The Three-step Interview Process
　Case Study：Backing Top Athletes Fails to Lift Nike Stock
　國際商務文化知識小貼士——加拿大商務習俗
Unit 11 Financial Accounting
　Text A Microfinance--Small Sums,Big Issue
　Text B Bookkeeping and Accounting
　Case Study：Starbucks in China
　國際商務文化知識小貼士——日本商務習俗
Unit 12 TraveI Industry
　Text A China Ranks Fifth in World Tourism
　Text B Chinas Golden Week：A Luxury El Dorado
　Case Study：UNWTO and Microsoft to Boost Etourism for Development：Africa to Be Primary Target
　國際商務文化知識小貼士——法國商務習俗
附錄A 練習參考答案
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