The Consultant's Guide to Results-Driven Business Proposals: How to Write Proposals That Forecast Impact and ROI
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商品簡介
Guarantee value and profit with everyproposal you write!
Business proposals cross the desks ofdecision makers all the time, but rarelydo they credibly promise high impact andimpressive ROI. When they do, though, thepeople that matter pay attention.
The Consultant’s Guide to Results-DrivenBusiness Proposals presents a systematic, structuredmethod for gaining the attention ofclients, earning their respect, and, ultimately,winning any project.
ROI experts Jack and Patti Phillips take theproposal process to a new level by providingthe means to prove forecasted value usingsystematic, routine processes. You’ll learn newtechniques for predicting ROI and clearlyillustrating the financial value a proposedproject will deliver—which always makes apowerful impression on anyone who readsit. The authors also address the key issueof providing what every stakeholder wants ina project—success guarantees.
The Consultant’s Guide to Results-DrivenBusiness Proposals explains how to:
- Write proposals that are effective,efficient, timely, and on target
- Set objectives for proposals at avariety of levels
- Deliver your proposal to themost influential people
- Develop a success guarantee to drivetotal customer satisfaction
The Consultant’s Guide to Results-DrivenBusiness Proposals is the difference betweenproposals that simply cross a desk and thosethat turn the heads of decision makers. This isthe tool you need for transforming the processof business-proposal writing from a torturoustask with a side of anxiety to an opportunityfor approval and a chance to showcase yourexpertise.
作者簡介
Jack Phillips, Ph.D., is a world-renownedexpert on accountability, measurement, andevaluation, and provides consulting services forFortune 500 companies and major global organizations.He has written or edited more thanfifty books, and he conducts workshops andpresents conferences throughout the world.
Patricia Pulliam Phillips, Ph.D., is presidentand CEO of the ROI Institute, Inc., the leadingsource of ROI competency building, implementationsupport, networking, and research.She helps organizations implement the ROImethodology in countries around the world.
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