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Strategic Management and Competitive Advantage: Concepts and Cases
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For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text.
The VRIO Framework - a theory-based, multi-chapter organizing mechanism that provides a decision-making framework for students to use in analyzing case and business situations. “VRIO” integrates two existing theoretical frameworks: the positioning perspective and the resource-based view. It stands for four questions one must ask about a resource or capability to determine its competitive potential.
Included in the second edition are many new cases; cases that provide students an opportunity to apply the ideas they learn to business situations. The new cases include a variety of contexts such as entrepreneurial, service, manufacturing and international settings.
The VRIO Framework - a theory-based, multi-chapter organizing mechanism that provides a decision-making framework for students to use in analyzing case and business situations. “VRIO” integrates two existing theoretical frameworks: the positioning perspective and the resource-based view. It stands for four questions one must ask about a resource or capability to determine its competitive potential.
Included in the second edition are many new cases; cases that provide students an opportunity to apply the ideas they learn to business situations. The new cases include a variety of contexts such as entrepreneurial, service, manufacturing and international settings.
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