Strategic Thinking ─ A Nine Step Approach to Strategy and Leadership for Managers and Marketers

This handbook offers an approach for managers and members of the marketing team. The techniques can be used, even in turbulent times, to resource and schedule work and to find new customers. Part I explains how to develop core skills in memory, imagination, numeracy, empathy, and conversational thinking. For this third edition, there is new material on systems thinking and the global context. Part II describes how these skills can be combined to formulate strategy and implement strategic change. Six different types of thinking are described, including predictive, reflective, and creative thinking. Numerous worksheets are included, and there is a companion web site. This edition contains expanded material on ethical and moral reasoning, repairing corporate reputations, and new research from Japan on the use of figurative language. Wootton is affiliated with NHS Manchester, UK. Horne is affiliated with Lancashire Business School, UK. Annotation c2010 Book News, Inc., Portland, OR (booknews.com)