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Brand Identity Essentials ─ 100 Principles for Designing Logos and Building Brands
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A good logo must be good on its own design merits and it must be good for the client, by satisfying the brand positioning, meeting clearly stated business objectives, and by the designer’s ability to explain why the solution is the best. This book explores the 100 critical principles of creating successful and memorable logo designs by looking at identity programs as a whole and how the logo works within that system, as well as dissecting the actual logo components to determine its viability.
作者簡介
Kevin Budelmann is president of People Design, a 25-person firm based in Grand Rapids, MI that helps leaders transform their businesses through Brand Experience Design. Yang Kim is the firm's vice president and creative director. Kevin and Yang co-founded the firm in 1997 as BBK Studio, and together they oversaw its successful rebranding as People Design in 2007. Curt Wozniak is a copywriter with People Design; he joined the firm in 2008. http://www.peopledesign.com
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