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Show Me the Money: Writing Business and Economics Stories for Mass Communication
90折

Show Me the Money: Writing Business and Economics Stories for Mass Communication

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:NT$ 2339 元
優惠價
902105
無庫存,下單後進貨(到貨天數約45-60天)
可得紅利積點:63 點
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商品簡介
作者簡介
目次

商品簡介

Show Me the Money is the definitive business journalism textbook that offers hands-on advice and examples on doing the job of a business journalist. Author Chris Roush draws on his experience as a business journalist and educator to explain how to cover businesses, industries and the economy, as well as where to find sources of information for stories. He demonstrates clearly how reporters take financial information and turn it into relevant facts that explain a topic to readers.
This definitive business journalism text:


provides real-world examples of business articles


presents complex topics in a form easy to read and understand


offers examples of where to find news stories in SEC filings


gives comprehensive explanations and reviews of corporate financial, balance sheet, and cash flow statements


provides tips on finding sources, such as corporate investors and hard-to-find corporate documents


gives a comprehensive listing of websites for business journalists to use.


Key updates for the second edition include:


tips from professional business journalists provided throughout the text


new chapters on personal finance reporting and covering specific business beats


expanded coverage of real estate reporting


updates throughout to reflect significant changes in SEC, finance, and economics industries.


With numerous examples of documents and stories in the text, Show Me the Money is an essential guide for students and practitioners doing business journalism.

作者簡介

Chris Roush is Walter E. Hussman Sr. Distinguished Scholar in business journalism and founding director of the Carolina Business News Initiative, which provides training for professional journalists and students at the University of North Carolina at Chapel Hill. He is the author of two books about business journalism: Show Me the Money: Writing Business and Economics Stories for Mass Communication and Profits and Losses: Business Journalism and its Role in Society. Roush received the Charles E. Scripps Award for the Journalism Teacher of the Year in 2010, awarded by the Scripps Howard Foundation in collaboration with the Association for Education in Journalism and Mass Communication (AEJMC).

目次

Business Journalism Is More Fun than You Think
Public and Private and Ethics, Oh My!
It’s the Economy
The Beat Goes On
People’s Money is News
The Ins and Outs of Company News
Let’s Make a Deal
Wall Street Meets Main Street
Financial Numbers Can Be Your Friend
The Corner Office
Small in Size, Large for News
No Profits, but Lots of Money
Headed to Court
Bubble, Bubble, Real Estate is Trouble
Government Issue
The Web Makes it Easier
Glossary

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優惠價:90 2105
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(到貨天數約45-60天)

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