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商品簡介
Presented from a business, rather than information technology perspective, Key Concepts in e-Commerce covers not only the significant commercial models, applications and practices, but also simplifies the relevant technical terms and addresses those pertinent societal terms that will help readers to understand the environment in which e-commerce operates. Utilizing academic research, empirical knowledge and practical experience, Key Concepts in e-Commerce is an essential offline guide to the world of online business.
作者簡介
ALAN CHARLESWORTH is a Senior Lecturer in marketing and e-marketing. He has been involved in e-commerce as a practitioner, consultant, trainer and educator since 1996, and is co-author of Online Marketing A Customer-Led Approach (OUP, 2007).
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