Marketing Your Clinical Practice: Ethically, Effectively, Economically

This guide to medical practice marketing is written in a conversational style, and presents detailed strategies for retaining current patients and attracting new ones, motivating staff, communicating with other physicians and other professionals, and the use of consultants and technology. It will be useful for physicians in single or group practice, and for medical students. Of special interest are chapters on creating office videos and brochures, conducting patient support groups, marketing to ethnic communities, web site development, and e-consults. The section on technology covers areas including online scheduling, touch-screen check-in, automated phone systems, and architectural makeovers to accommodate new technology. This fourth edition contains new material on marketing to Baby Boomers, seniors, and Generation X, in-office dispensing, and natural disaster and technological disaster planning. Baum is clinical associate professor of urology at Tulane School of Medicine and Louisiana State University. Annotation c2010 Book News, Inc., Portland, OR (booknews.com)