Mass Communication Education
商品資訊
商品簡介
With its emphasis on Internet and web-based material, this one-of-a-kind reference highlights important inroads and directions in each specialty. Whether they are developing new courses or reviving existing programs, instructors and administrators alike will find Mass Communication Education to be an invaluable, state-of-the-art resource
作者簡介
Michael D. Murray is the editor of Mass Communication Education, published by Wiley.
Roy L. Moore is the editor of Mass Communication Education, published by Wiley.
目次
1. Introduction.
Remembering a Mentor: Walter Ong, S.J., Frank E. X. Dance.
2. Introduction to Mass Communication, Michael D. Murray.
Remembering a Mentor: Sam Becker, John A. Kline.
3. Communication Theory, Lowndes F. Stephens.
Remembering a Mentor: Steve Chaffee, Lowndes F. Stephens.
4. Race and Gender, Rebecca Ann Lind.
Remembering a Mentor: Kathleen Hall-Jamieson, Sean Aday.
5. Convergence, Max Utsler.
Remembering a Mentor: Marshall McLuhan, Thomas McPhail.
.
Part II. Fundamentals.
6. Electronic Media, Dale Cressman and Donald Godfrey.
Remembering a Mentor: Hanno Hardt, Bonnie Breenen.
7. Advertising, Don Jung and Karie Hollerback.
Remembering a Mentor: Michael Schudson, Elliot King.
8. Public Relations, Liese Huchinson, APR.
Remembering a Mentor: Sidney Kobre, Alf Pratte.
9. Film, Gretchen Bisplinghoff.
Remembering a Mentor: Maurine Beasley, Kim Wilmot Voss.
.
Part III. The Practice of the Field.
10. Writing and Reporting, Dave Bennett.
Remembering a Mentor: John Merrill, Fred Blevens.
11. Broadcast News Writing, William R. Davie and Philip J. Auter.
Remembering a Mentor: David Sloan, Bernell E. Tripp.
12. Advanced Reporting, Sonny Rhodes and David Davies.
Remembering a Mentor: Ed Lambeth, Walt Harrington.
13. Advertising Campaigns, Yorgo Pasadeos and W. Glenn Griffin.
Remembering a Mentor: Clifford G. Christians, John P. Ferré.
14. Television Reporting and Producing, B. William Silcock.
Remembering a Mentor: Louis Day, Val Limburg.
.
Part IV. The Applied Curriculum .
15. Audio Production, Robert Musburger.
Remembering a Mentor: Lynne Gross, Susan Plumb Salas.
16. Broadcast Programming, Dom Caristi.
Remembering a Mentor: Joe Foley, Doug Ferguson.
17. Advanced Production, Erika Engstrom and Gary Larson.
Remembering a Mentor: Doug Anderson, Frederic Leigh.
18. Media Criticism, Michael J. Porter.
Remembering a Mentor: James Carey, John J. Pauly.
19. Internships, S. Scott Whitlow.
Remembering a Mentor: Margaret Blanchard, David Copeland.
.
Part V. Advanced Curriculum 20. Media Ethics, Val Limburg.
21. Mass Communication Law, Penny Summers and Roy L. Moore.
22. International Media, Mary Beadle.
23. Media Management, Max Grubb and Walter S. McDowell.
24. Mass Communication History, Kim Wilmot Voss and Maurine Beasley
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