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The amazing story of what Inc. calls A"The coolest little startup in America.A"
While a freshman at Princeton, Tom Szaky co-founded a company that recycles garbage into worm poop, liquefies it, then packages it in used soda bottles, creating TerraCycle Plant Food. Less than five years later, this all-natural, highly effective fertilizer was available in every Home Depot, Target, Wal-Mart, and more than 3000 other locations. ItA's a thrilling entrepreneurial success storyA-and itA's just the beginning of what makes Revolution in a Bottle fascinating.
Szaky argues for a new approach to business, an A"eco-capitalismA" based on a A"triple bottom line.A" Every business, he says, should aspire to be good for people, good for the environment, and (last but definitely not least) good for profits. He shows how the first two goals can (surprisingly) help the third.
Of course, eco-capitalism isnA't a new idea, and many companies brag about being environmentally-friendly. But no one does it as effectively as TerraCycle. Szaky and his colleagues figured out how to sell a useful, organic, safe product without charging a premium for it. Their big insight was finding value in things that others throw away, from the triggers on spray-bottles to misprinted cardboard boxes.
Now theyA're also reusing garbage to create new products, from bird feeders to tote bags, and even engaging major companies like Kraft and General Mills to sponsor their waste streams. Szaky shows how any business can look at garbage with a fresh eye, and reap the benefits.
In the spirit of TerraCycle, this book will be printed on 100% recycled materials.
While a freshman at Princeton, Tom Szaky co-founded a company that recycles garbage into worm poop, liquefies it, then packages it in used soda bottles, creating TerraCycle Plant Food. Less than five years later, this all-natural, highly effective fertilizer was available in every Home Depot, Target, Wal-Mart, and more than 3000 other locations. ItA's a thrilling entrepreneurial success storyA-and itA's just the beginning of what makes Revolution in a Bottle fascinating.
Szaky argues for a new approach to business, an A"eco-capitalismA" based on a A"triple bottom line.A" Every business, he says, should aspire to be good for people, good for the environment, and (last but definitely not least) good for profits. He shows how the first two goals can (surprisingly) help the third.
Of course, eco-capitalism isnA't a new idea, and many companies brag about being environmentally-friendly. But no one does it as effectively as TerraCycle. Szaky and his colleagues figured out how to sell a useful, organic, safe product without charging a premium for it. Their big insight was finding value in things that others throw away, from the triggers on spray-bottles to misprinted cardboard boxes.
Now theyA're also reusing garbage to create new products, from bird feeders to tote bags, and even engaging major companies like Kraft and General Mills to sponsor their waste streams. Szaky shows how any business can look at garbage with a fresh eye, and reap the benefits.
In the spirit of TerraCycle, this book will be printed on 100% recycled materials.
作者簡介
Paul Hawken is an environmentalist, entrepreneur, journalist, and author. Starting at age 20, he dedicated his life to sustainability and changing the relationship between business and the environment. His practice has included starting and running ecological businesses, writing and teaching about the impact of commerce on living systems, and consulting with governments and corporations on economic development, industrial ecology, and environmental policy.
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