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The Marketing Playbook: Five Battle-tested Plays For Capturing And Keeping The Lead In Any Market
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The Marketing Playbook is the step-by-step guide to understanding and applying the five plays that helped make Microsoft a huge success in each market. Just as a coach diagrams plays for his team to face various competitors, Zagula and Tong outline simple but powerful methods that any company - regardless of size, product, or resources - can use to map out and put into action an effective marketing campaign.
作者簡介
John Zagula spent eight years at Microsoft, where he developed the Microsoft Office brand and marketed the desktop and server application product lines.
Richard Tong worked at Microsoft for ten years, serving as VP of marketing and business development for Microsoft Windows, Office, and Back Office. Both are venture capitalists with Ignition Partners.
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