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商品簡介
This invaluable guide focuses specifically on advertising law and the myriad rules controlling the advertising industry. It covers all aspects of the law as it affects advertising, from European legislation and copyright law to libel and obscenity laws. It clearly explains the UK laws, statutes, and self-regulatory codes that govern advertising, along with sections given to the specific issues affecting television, radio, and cinema. The new second edition takes on a more practical andA2user-friendly structure, with updated and expanded coverage of contract law, breach of confidence, copyright, and data protection. It contains new material covering cosmetics and surgery advertising, ambush and ambient marketing, new media marketing, branded content, and transport, as well as a new chapter on gambling, covering the changes and development brought about by the UK's Gambling Act 2005.
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