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商品簡介
Most strategic management textbooks seem to stem from the old belief that ‘more is always better’. But in this age of data deluge, many are calling for a return to the basics. If students can master the core concepts and learn how to apply these basics, they are bound to be better equipped to approach and resolve even the most complex problems.
This book, unlike most textbooks, focuses on the core concepts of strategic management, aiming to help students understand the basic ideas of the field more clearly, rather than overloading them with new, peripherally-related information. With cases designed to help students apply their deeper understanding of the core concepts, this book will equip any student with the solid grounding in strategic management fundamentals needed to succeed in the academic and professional arena.
This book, unlike most textbooks, focuses on the core concepts of strategic management, aiming to help students understand the basic ideas of the field more clearly, rather than overloading them with new, peripherally-related information. With cases designed to help students apply their deeper understanding of the core concepts, this book will equip any student with the solid grounding in strategic management fundamentals needed to succeed in the academic and professional arena.
作者簡介
Katsuhiko (Katsu) Shimizu is a Professor of Organization Theory and Strategic Management at Graduate School of Business Administration, Keio University in Japan. Previously, he served University of Texas at San Antonio for ten years. He received his Ph.D. from Texas A&M University and MBA from Tuck school at Dartmouth College. His research has been published in various top journals including Academy of Management Journal, Strategic Management Journal, Organization Science, Journal of Management, and Journal of Management Studies. He is serving the editorial review boards for Academy of Management Journal of Management Studies, and Journal of International Management.
目次
Main topics
1. Prologue
2. What is strategy?
3Cs
Strategy is about strengths
Trade-off
Mini-case
McDonald’s
3. External Environment Analysis
Industry
Five-force Analysis
Switching Costs
4. Internal Environment Analysis
Tangible vs. Intangible Resources
Economies of Scale
Vertical Integration vs. Outsourcing
Mini-case
Southwest Airlines
5. Business-Level Strategy
Cost Strategy
Vale Strategy
First Mover Advantages vs. Disadvantages
Recap
Mini-Case
Starbucks Coffee
6. Corporate-Level Strategy
Why Diversification?
Diversification and Synergy
Risks of Synergy
Mini-Case
Gateway
7. M&A, Alliances, and International Strategy
M&A and Alliances
International Strategy
Mini-Case
Daimler-Chrysler
8. Leadership and Decision Making
Courage
Decision Making and Biases
Decision Change
9. Strategy Implementation
Strategy Implementation
1. Prologue
2. What is strategy?
3Cs
Strategy is about strengths
Trade-off
Mini-case
McDonald’s
3. External Environment Analysis
Industry
Five-force Analysis
Switching Costs
4. Internal Environment Analysis
Tangible vs. Intangible Resources
Economies of Scale
Vertical Integration vs. Outsourcing
Mini-case
Southwest Airlines
5. Business-Level Strategy
Cost Strategy
Vale Strategy
First Mover Advantages vs. Disadvantages
Recap
Mini-Case
Starbucks Coffee
6. Corporate-Level Strategy
Why Diversification?
Diversification and Synergy
Risks of Synergy
Mini-Case
Gateway
7. M&A, Alliances, and International Strategy
M&A and Alliances
International Strategy
Mini-Case
Daimler-Chrysler
8. Leadership and Decision Making
Courage
Decision Making and Biases
Decision Change
9. Strategy Implementation
Strategy Implementation
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