商務英語（簡體書）

《高職高專"十二五"規劃教材:商務英語》以《高職高專教育英語課程教學基本要求》為依據編寫，堅持“應用為主，夠用為度”的編寫原則，基于崗位需求，突出體現系統性、針對性和實用性。《高職高專"十二五"規劃教材:商務英語》與《商務英語綜合實訓》為配套教材，主要針對高等職業教育商務英語專業學生畢業后所從事的實際商務外貿工作需要而編寫。

Unit 1 Introduction
Learning goals
Introduction
PartⅠ.Job Interviews
Part Ⅱ.Introduction to a Company
Part Ⅲ.Glossary
Unit 2 Analysis of the Trade Project
Learning goals
Introduction
Part Ⅰ.At the Meeting
PartⅡ.Choice of the Project
PartⅢ.Glossary
Part Ⅳ.Culture &Etiquette
Part Ⅴ.Exercise
Unit 3 Trade Cooperation
Learning goals
Introduction
Part Ⅰ.Establishing Business Relationship
Part Ⅱ.Business Communication
Part Ⅲ.Glossary
Part Ⅳ.Culture & Etiquette
Part Ⅴ.Exercise
Unit 4 Sales Promotion
Learning goals
Introduction
Part Ⅰ.At the Import and Export Fair
Part Ⅱ.Marketing Steategy
Part Ⅲ.Glossary
Part Ⅳ.Culture & Etiquette
Part Ⅴ.Exercise
Unit 5 Business Reception
Learning goals
Introduction
PartⅠ.Meeting at the Airport
Part Ⅱ.Visiting a Factory
PartⅢ.Glossary
Part Ⅳ.Culture & Etiquette
Part Ⅴ.Exercise
Unit6 Business Negotiations
Learning goals
Introduction
Part Ⅰ.Preparing for the Negotiation
Part Ⅱ.Megptoation Strategies
PartⅢ.Glossary
Part Ⅳ.Culture & Etiquette
Part Ⅴ.Exercise
Unit 7 Sign a Contract
Learning goals
Introduction
Part Ⅰ.At the Contract Signing Ceremony
Part Ⅱ.Contract
PartⅢ.Glossary
Part Ⅳ.Culture & Etiquette
Part Ⅴ.Exercise
Unit 8 Execution of Contract
Learning goals
Introduction
Part Ⅰ.At the Customs Hall
Part Ⅱ.Ececution of Export Goods
PartⅢ.Glossary
Part Ⅳ.Culture & Etiquette
Part Ⅴ.Exercise
Unit 9 Customer Service
Learning goals
Introduction
Part Ⅰ.Dealing with Customer Complaints
Part Ⅱ.Customer Care
PartⅢ.Glossary
Part Ⅳ.Culture & Etiquette
Part Ⅴ.Exercise
Unit 10 New Business Proposal
Part Ⅰ.Business Traveling Abroad
Part Ⅱ.Business Report
PartⅢ.Glossary
Part Ⅳ.Culture & Etiquette
Part Ⅴ.Exercise
參考文獻

Peter： OK.The shopping mall near the railway station on Zhongshan Road，covers an area of 147，000 square miles.In the planning of it，we will bear in mind the long—term development of the city and the needs of the citizens for material and cultural life，making it a multi—functional"one—stop"consumer sites for shopping，dining，entertainment，travelling，and culture services.We need about two hundred million for initial investment.Of course，we can't take out the funds by ourselves，we need to adopt appropriate ways and means to collect money.That's all.Thank you.
CP ： Now，you can present your own ideas.How about you，Sally？
Sally ： I don't think it's a feasible project.According to the general rules，the rise of shopping mall is based on the average income per year of $10，000，how about this city？ So，it's an unviable opinion.
Ann ： Sorry，I can't agree with you，we cannot ignore the fact that we have a demographic advantage; the use of proportion on this issue may be more ability to persuade.The amount of rich man is much more than other countries，so.I think that purchasing power shouldn't be distrusted.
Sally ： No，no.no，the key point is not purchasing power，is how many customers will really complete the purchasing in our shopping mall.Some operated shopping malls in China have been stuck in an embarrassing position，for the real rich men don't buy luxury goods in domestic stores and the common people can't afford that.Besides it…