Science on the Run ─ Information Management and Industrial Geophysics at Schlumberger, 1920-1940
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This is the story of how one company created and codified a new science "on the run,"away from the confines of the laboratory. By construing its service as scientific, Schlumberger wasable to get the edge on the competition and construct an enviable niche for itself in a fast-growingindustry.In this engaging account, Geoffrey Bowker reveals how Schlumberger devised a method oftesting potential oil fields, produced a rhetoric, and secured a position that allowed it tomanipulate the definition of what a technology is. Bowker calls the heart of the story "The TwoMeasurements That Worked," and he renders it in the style of a myth. In so doing, he showsseamlessly how society becomes embedded even in that most basic and seemingly value-independent ofscientific concepts: the measurement.Bowker describes the origins and peregrinations ofSchlumberger, details the ways in which the science developed in the field was translated into aform that could be defended in a patent court, and analyzes the company's strategies within thebroader context of industrial science.Inside Technology series
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