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商務英語綜合教程:第三冊(簡體書)
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商務英語綜合教程:第三冊(簡體書)

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人民幣定價:35 元
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87183
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《商務英語綜合教程(第3冊)》內容側重商務專業知識,著力培養學生專業語言應用能力。每個單元緊扣社會熱點話題,選擇相近話題下不同難度的兩篇課文,并在課文練習后附有應用文寫作,兼顧了語言學習、中外文化差異、商務通識、商務專業知識和技能等,其中語言技能、文化知識、商務知識根據難易程度按照一定的比例進行分配,在培養學生跨文化交際能力和商務能力的同時,也為進一步學習其他商務英語技能課程和商務專業課程奠定了良好的基礎。

名人/編輯推薦

《新基點(New Benchmark)全國高職高專院校商務英語系列規劃教材:商務英語綜合教程(第3冊)》編輯推薦:商務英語是在經濟全球化的環境下,圍繞貿易、投資開展的各類經濟、公務和社會活動中所使用的語言,具體包括貿易、管理、金融、營銷、旅游、新聞、法律等。為順應經濟社會發展和高等教育人才培養的時代需要,教育部自2007年設立商務英語本科專業,旨在培養具有扎實的英語基礎、寬闊的國際化視野、合理的國際商務知識與技能,掌握經濟、管理和法學等相關學科的基本知識和理論,具有較高的人文素養和跨文化交際與溝通能力,能在國際環境中用英語從事商務、經貿、管理、金融、外事等工作的復合型人才。商務英語專業已成為廣受學生歡迎的新型英語專業。

目次

Unit One Finance Company
Unit Two International Marketing
Unit Three International Trade
Unit Four Import and Export
Unit Five Internet Banking
Unit Six Stock Basics
Unit Seven Insurance Industry
Unit Eight International Business
Unit Nine Human Resource
Unit Ten Research on Consumption
Tapescripts

書摘/試閱



How does insurance work? Insurance works by pooling risk.What does this mean?It simply means that a large group of people who want to insure against a particular loss pay their premiums into what we will call the insurance bucket, or pool.Because the number of insured individuals is so large, insurance companies can use statistical analysis to project what their actual losses will be within the given class.They know that not all insured individuals will suffer losses at the same time or at all.This allows the insurance companies to operate profitably and at the same time pay for claims that may arise.For instance, most people have auto insurance but only a few actually get into an accident.You pay for the probability of the loss and for the protection that you will be paid for losses in the event they occur.
After you have determined that you would like to insure against a loss, the next step is to seek out insurance coverage.Here you have many options available to you but it’s always best to shop around.You can go directly to the insurer through an agent, who can bind the policy.The process of binding a policy is simply a written acknowledgement identifying the main components of your insurance contract.It is intended to provide temporary insurance protection to the consumer pending a formal policy being issued by the insurance company.
When receiving your insurance application, the insurance company will evaluate the risk to be insured.This process is called underwriting.The insurer will determine how likely it is that the loss will occur, how much the loss could be and then using this information to determine how much you should pay to insure against the risk.The underwriting process will enable the insurer to determine what applicants meet their approval standards.Depending on the type of insurance product you are buying, the underwriting process may examine your health records, driving history, insurable interest, etc.

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