商品簡介
Each chapter features an interview with a successful fashion professional, which helps readers to put the contents of the chapter into context and perspective; as well as a business case study that provides a real-world example of the activities described. Exercises and activities are also suggested within each chapter to enable readers to put their learning into practice. This title will prove an invaluable resource for fashion design, marketing, buying and merchandising students.
作者簡介
David Shaw has worked in fashion buying for over 20 years for some of the UK’s most famous high street fashion retailers. Starting on the shop floor of British Home Stores, he progressed to senior executive and director in buying and merchandising for Debenhams, Burton Menswear, Topshop, Dorothy Perkins, Principles, Sears, Dolcis, Saxone and Bertie. Unusually, his career has spanned buying men’s, women’s and children’s clothing, as well as shoes and accessories. He is now an academic, consultant trainer and writer on fashion retailing and marketing.?
He has lectured at the London College of Fashion, Nottingham Trent University, Middlesex University, University of Surrey, Northumbria University and The Institute Marangoni in the UK, as well as the Dublin Institute of Technology and Macquarie University, Sydney. He has been a pioneer of several of the first fashion buying courses created and has always believed that putting theory into practice must be preceded by firstly putting practice into theory. He is also a dedicated supporter of the UK charity shop sector, currently acting as a volunteer director of Mind charity shops.
?
您曾經瀏覽過的商品
購物須知
外文書商品之書封，為出版社提供之樣本。實際出貨商品，以出版社所提供之現有版本為主。部份書籍，因出版社供應狀況特殊，匯率將依實際狀況做調整。
無庫存之商品，在您完成訂單程序之後，將以空運的方式為你下單調貨。為了縮短等待的時間，建議您將外文書與其他商品分開下單，以獲得最快的取貨速度，平均調貨時間為1~2個月。
為了保護您的權益，「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。
若要辦理退貨，請在商品鑑賞期內寄回，且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。