Left Brain, Right Stuff ─ How Leaders Make Winning Decisions

A renowned business expert examines decision-making in critical, big-time situations where the outcome shapes the destiny of companies, countries, sports teams, political campaigns, or the military

Left Brain, Right Stuff is the book about decision making that takes off where others?Thinking, Fast and Slow, Predictably Irrational, and Decisive?leave off. It captures the essence of real-world decisions, where success only comes to those with the wisdom to push boundaries.

The great paradox is that while we know a great deal about how we make routine decisions?from the way shoppers pick a box of cereal to how investors buy or sell?we know little about the most complex and consequential decisions of all?for example, whether to start a company, manage the risks of a business, or bid for a project and bring it to a successful completion. We need a new paradigm for situations where uncertainty reigns, rivalry is intense, and positive thinking matters. With compelling examples from business, sports, politics, and more, Phil Rosenzweig shows how high performance calls for a combination of skills: the need for careful analytical thinking?left brain?as well as the ability to take bold action?the right stuff.

Phil Rosenzweig is a professor at IMD in Lausanne, Switzerland, where he works with executives from leading companies on questions of strategy and organization, and director of IMD’s executive MBA program. He is a native of northern California, where he worked for six years at Hewlett-Packard. Prior to joining IMD, he was a professor at Harvard Business School. Dr. Rosenzweig’s PhD is from the Wharton School, University of Pennsylvania. His many client companies include Vodafone, Adidas, and Coca Cola. He has published articles in Harvard Business Review and California Management Review and is the author of The Halo Effect.