Jony Ive: The Genius Behind Apple's Greatest Products

賈伯斯寫下了蘋果榮耀的篇章
————強尼‧艾夫卻是蘋果最關鍵的未來————
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｜蘋果設計天才・全球唯一傳記｜
《商業周刊》第1400期封面報導

從iMac、iPod、iPhone、iPad到iOS 7
艾夫始終貫徹純粹簡約的設計美學
重塑科技、文化與生活的定義，徹底改變未來的面貌

假如我在蘋果有一個心靈伴侶，那一定就是強尼了。大多數的產品都是強尼和我一起想出來的⋯⋯他在蘋果擁有的執行權力僅次於我，沒有人可以叫他做什麼或不做什麼。這是我的安排。———賈伯斯

1997年，賈伯斯回歸當年一手創立的蘋果重掌執行長大位，扛起將公司轉虧為盈的重責大任。某晚在辦公室裡，他發現有個不修邊幅的英籍設計師正埋首工作，周圍貼滿了數百張素描與產品原型。賈伯斯當下驚為天人，覺得這個小伙子是不可多得的人才，可能是蘋果逆轉勝的關鍵。

他，就是強尼‧艾夫。

賈伯斯與艾夫一拍即合，聯手改變了當時蘋果工程導向的企業文化，將設計視為營運主軸，不以成本預算為優先考量。艾夫更秉持對簡約美學的堅持，以及對製程、材質的充分掌握，成功打造出iMac、iPod、iPad、iPhone等眾所矚目的科技精品。不僅讓蘋果躍居身價不凡的大企業，更以獨特的美學培養出許多忠誠蘋果迷，樹立引領全球潮流的品牌。艾夫也成了全球數一數二的創意天才，獲頒多項設計大獎；2012年受封大英帝國司令騎士勳章爵士、2013年榮登《時代》雜誌百大影響力人物。

但儘管成就顯赫，這位賈伯斯所稱的「心靈伴侶」卻低調樸實，凡事總以設計團隊為先，將榮耀與同伴共享，外界對他的認識並不多。在英國出生成長的艾夫，接受的是講求實作的英倫設計教育，自求學時期便難掩其過人的天分與才華，多次獲獎。在加入蘋果後，因為賈伯斯的全力支持，更得以無拘無束地發揮其創意天才，以種種遠見及對美學的堅持，改變了全世界的面貌。

本書作者利安德．凱尼訪問多位重要消息人士、彙整諸多文本，加上自身多年來對蘋果的觀察，翔實勾勒艾夫成為當代設計大師及蘋果美學掌舵者的歷程。艾夫在設計之路的種種堅持與迷人風采，都在本書一一揭露。

——————All About JONY IVE——————

「你怎麼看世界，決定了你是什麼樣的設計師。
要做出不一樣的東西很簡單；想做出真正更好的產品，卻很困難。」——強尼・艾夫

2002年／以iPod獲美國工業設計師協會（IDSA）頒發傑出工業設計獎金獎。
2003年／榮獲倫敦設計博物館（Design Museum）首屆年度設計師大獎、
英國皇家工業設計師（Royal Designer for Industry）頭銜。
2004年／獲頒英國皇家工藝與商業協會（RSA）富蘭克林獎章。
2005年／首度贏得英國設計與藝術協會（D&AD）的設計大獎（之後亦多次獲獎）。
2006年／因在設計產業貢獻卓著，受封大英帝國司令勳章。
2007年／以iPhone榮獲美國國家設計獎（National Design Award）。
2008年／以iPhone榮獲行動數據協會（MDA）個人成就獎。
2009年／榮獲羅德島設計學院與皇家藝術學院榮譽博士學位。
2012年／受封大英帝國司令騎士勳章爵士。
2013年／入選《時代》雜誌百大影響力人物之一。

Leander Kahney, author of Inside Steve's Brain, gives us an intimate look at how the legendary designer made Apple iconic in his new book, Jony Ive.

"Different and new is relatively easy. Doing something that's genuinely better is very hard." Jony Ive

In 1997, Steve Jobs returned to Apple with the unenviable task of turning around the company he had founded. One night Jobs discovered a scruffy British designer toiling away in a studio at Apple, surrounded by hundreds of sketches and prototypes. Jobs instantly realized he had found a talent who could reverse the company's long decline.

That young designer was Jony Ive.

Ive's collaboration with Jobs would produce some of the world's most iconic products, including the iMac, iPod, iPad and iPhone. These designs have overturned entire industries and created the world's most powerful brand.

Along the way, Ive has become the world's leading technology innovator, won countless awards, earned a place on the 2013 Time 100 list, and has been knighted for his services to design and enterprise. Yet little is known about the shy, softly-spoken designer that Jobs referred to as his 'spiritual partner' at Apple.

This book offers a detailed portrait of a creative genius, based on interviews with Ive's former colleagues and extensive research. From his early interest in industrial design through his education at Newcastle Polytechnic and meteoric rise at Apple, we discover the principles and practices that led Ive to become the designer of his generation.

Leander Kahney has covered Apple for more than a dozen years and has written three popular books about Apple and the culture of its followers, including Inside Steve's Brain and Cult of Mac. The former news editor for Wired.com, he is currently the editor and publisher of CultofMac.com. He lives in San Francisco.

利安德．凱尼Leander Kahney

報導蘋果逾十年，當今書寫蘋果首屈一指的作者。已有三本介紹蘋果與蘋果迷現象的暢銷書：《紐約時報》暢銷書《賈伯斯在想什麼？》（Inside Steve's Brain）、《Mac教派》（The Cult of Mac）及《iPod教派》（The Cult of iPod）。
曾任「連線」網站（Wired.com）新聞編輯，現為CultofMac.com網站編輯與負責人。定居舊金山。

Leander Kahney has covered Apple for more than a dozen years and has written three popular books about Apple and the culture of its followers, including Inside Steve's Brain and Cult of Mac. The former news editor for Wired.com, he is currently the editor and publisher of CultofMac.com. He lives in San Francisco.