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Skills to Succeed in Today’s Media World
Designed to give students the media literacy principles and critical thinking skills they need to become a self-aware media consumer, Mass Communication: Living in the Media World provides comprehensive yet compact coverage of all aspects of mass media, along with incisive analysis and fun, conversational writing. In every chapter, students will explore the latest developments and recent events that are changing the face of media today. The newly revised Fifth Edition introduces a new “Media Transformations” box feature that highlights dynamic changes to how we produce and consume media. Each “Media Transformations” box includes a new infographic that helps illustrate key issues and promotes data and meds literacy.
Designed to give students the media literacy principles and critical thinking skills they need to become a self-aware media consumer, Mass Communication: Living in the Media World provides comprehensive yet compact coverage of all aspects of mass media, along with incisive analysis and fun, conversational writing. In every chapter, students will explore the latest developments and recent events that are changing the face of media today. The newly revised Fifth Edition introduces a new “Media Transformations” box feature that highlights dynamic changes to how we produce and consume media. Each “Media Transformations” box includes a new infographic that helps illustrate key issues and promotes data and meds literacy.
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