高級商務英語閱讀(1)（簡體書）

謝文怡主編的這本《高級商務英語閱讀(1)》共14個單元。每個單元的三篇閱讀理解文章(TextA，TextB和SupplementaryReading)都聚焦一個主題。選材十分注重選文的權威性和語言的經典性。編者設計的每一道練習題都經過反復斟酌：課文前的Pre-readingQuestions可以幫助教師了解學生對課文主題的熟悉程度，激發學生對閱讀材料的興趣和思考。課文后的comprehension包含兩種練習，一種考查學生對課文的理解情況，另一種訓練學生的批判性思維。閱讀理解的練習圍繞閱讀材料的重點和難點編寫，從詞匯理解、內容推理和批判性思維三個層面使學生對閱讀材料進行積極的思考和感悟。批判性思維練習是本教材的一大特色，為學生提供了與作者思想觀點相交融的平臺，著重培養學生對國際商務活動的思辨能力，以及分析問題和解決問題的能力。
SupplementaryReading精心設計了適合學生進行小組討論的思考題。

Unit 1　Business Start-ups
Text A How to Prepare to Launch Your Start-up
Text B Seven Great Ways to Finance a Start-up
Supplementary Reading Five Lessons for Start-ups from Buffy the Vampire Slayer
Test Yourself
Unit 2　Marketing
Text A Conducting Market Research
Text B Marketing Can Do Better
Supplementary Reading Coca-Cola Marketing Shifts from Impressions to Expressions
Test Yourself
Unit 3　Advertising
Text A Where Is Advertising Going? Into "Stitials"
Text B Ethical Issues in Online Advertising
Supplementary Reading Why Television Is the Place Advertisers Want to Be Again
Test Yourself Unit 1　Business Start-ups
Text A How to Prepare to Launch Your Start-up
Text B Seven Great Ways to Finance a Start-up
Supplementary Reading Five Lessons for Start-ups from Buffy the Vampire Slayer
Test Yourself
Unit 2　Marketing
Text A Conducting Market Research
Text B Marketing Can Do Better
Supplementary Reading Coca-Cola Marketing Shifts from Impressions to Expressions
Test Yourself
Unit 3　Advertising
Text A Where Is Advertising Going? Into "Stitials"
Text B Ethical Issues in Online Advertising
Supplementary Reading Why Television Is the Place Advertisers Want to Be Again
Test Yourself
Unit 4　Stocks
Text A An Introduction to the Stock Market
Text B Stocks: Five Market Mistakes to Avoid
Supplementary Reading Why Stocks Are Riskier than You Think
Test Yourself
Unit 5　E-commerce
Text A E-commerce Industry
Text B Customer Retention: Keep Customers by Growing Relationships Online
Supplementary Reading An Internet with Chinese Characteristics
Test Yourself
Unit 6　Innovation
Text A The Eight Essentials of Innovation
Text B Seven Steps to a Culture of Innovation
Supplementary Reading What Is Making Enterprise Innovation Possible
Test Yourself
Unit 7　International Trade
Text A How to Start Selling Internationally
Text B Global Logistics/Supply Chain Best Practices--To Support and Drive Business Success and Trends
Supplementary Reading Dating and Business: Not All That Different
Test Yourself
Unit 8　Manage Your Money
Text A Are You Buying It?
Text B Advice for Young Investors
Supplementary Reading Ten Tips for Realistic Money Management in College
Test Yourself
Unit 9　Insurance
Text A Types of Insurance
Text B The Five Big Health-care Dilemmas
Supplementary Reading Umbrella Coverage for Preventing Your Ruin
Test Yourself
Unit 10 Negotiation
Text A How to Negotiate Effectively
Text B Negotiating Your Way Out of a Bad Situation
Supplementary Reading Three Negotiation Skills That Can Jump-start the Economy
Test Yourself
Unit 11 Leadership
Text A Leadership: Intentional Influence
Text B Ten Communication Secrets of Great Leaders
Supplementary Reading Seven Leadership Lessons from an NBA Coach
Test Yourself
Unit 12 Sheeonomy
Text A Woman Power: The Rise of the Sheconomy
Text B Nurturing a Baby and a Start-up Business
Supplementary Reading The Vicious Cycle of the Gender Pay Gap
Test Yourself
Unit 13 Green Economy
Text A A Global Green Deal
Text B Eco-friendly Model Home in Maryland Reflects Green Movements Edging into the Mainstream
Supplementary Reading The Trouble with Green Product Ratings
Test Yourself
Unit 14 Tourism
Text A- Five Ways to Make Travel Easier, Starting with a Single Shoe
Text B Vacation Blues as Tourists Stay at Home
Supplementary Reading Hotels Try Harder to Woo Business Customers
Test Yourself