商品簡介
Elmar Mock, the creative engineering force behind the Swatch, passionately tells how he helped to create this revolutionary product that saved the Swiss watch industry in the mid-1980s. Gillles Garel, a professor of management, relates this tale of epic innovation to C-K (concept-knowledge) theory. And both convincingly argue that organizations can channel creativity to develop breakthrough innovations that disrupt markets.
作者簡介
Gilles Garel is a professor at the National Academy of Arts and Trades (Cnam), Paris, France, and at the Polytechnic School of France At Cnam, he is the chair of Innovation Management and since the 1990s has been collaborating with companies on innovation and project management. He is also director of Cnam’s Interdisciplinary Laboratory of Scientific Action research (LISRA).
Elmar Mock is an engineer of chronometers and plastic material. At the age of 26, he, along with Jacques Muller, invented the Swatch. He subsequently conceived the Rockwatch for Tissot before leaving the watch industry. In 1986 he founded his own company, Creaholic, in Biennes, Switzerland. He is cited as an inventor in more than 150 patents. In 2010 he won the Gaia Prize.
您曾經瀏覽過的商品
購物須知
外文書商品之書封，為出版社提供之樣本。實際出貨商品，以出版社所提供之現有版本為主。部份書籍，因出版社供應狀況特殊，匯率將依實際狀況做調整。
無庫存之商品，在您完成訂單程序之後，將以空運的方式為你下單調貨。為了縮短等待的時間，建議您將外文書與其他商品分開下單，以獲得最快的取貨速度，平均調貨時間為1~2個月。
為了保護您的權益，「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。
若要辦理退貨，請在商品鑑賞期內寄回，且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。