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This bundle includes Content Analysis, Third Edition and The Content Analysis Reader.
Sincethe publication of the first edition of ContentAnalysis: An Introduction to Its Methodology,the fabric of contemporary society has undergone a radical transformation: theongoing information revolution. Today, content analysis has become an efficientalternative to public opinion research—a method of tracking markets, politicalleanings, and emerging ideas, a way to settle legal disputes, and an approach toexplore individual human minds. The ThirdEdition offers the ideal sourcebook for thehistory and core principles of content analysis as well as an essential resourcefor present and future studies. Organized into three parts, the book examinesthe conceptual and methodological aspects of content analysis as well as tracingseveral paths through content analysisprotocols.
The Content AnalysisReader presents a collection of studies thatexemplify what content analysts do and how they solve problems in applying thismethodology to answer a variety of research questions. The assembly ofhistorical and current studies from a variety of disciplines, allows readers tolearn the process of conducting content analysis research. Whether used as acompanion to Krippendorff's Content Analysis text, as a supplemental text forcontent analysis courses, or as an introduction to content analysis byexamples TheContent Analysis Reader will offer readers insight intodesigning, conducting, and applying their research.
Sincethe publication of the first edition of ContentAnalysis: An Introduction to Its Methodology,the fabric of contemporary society has undergone a radical transformation: theongoing information revolution. Today, content analysis has become an efficientalternative to public opinion research—a method of tracking markets, politicalleanings, and emerging ideas, a way to settle legal disputes, and an approach toexplore individual human minds. The ThirdEdition offers the ideal sourcebook for thehistory and core principles of content analysis as well as an essential resourcefor present and future studies. Organized into three parts, the book examinesthe conceptual and methodological aspects of content analysis as well as tracingseveral paths through content analysisprotocols.
The Content AnalysisReader presents a collection of studies thatexemplify what content analysts do and how they solve problems in applying thismethodology to answer a variety of research questions. The assembly ofhistorical and current studies from a variety of disciplines, allows readers tolearn the process of conducting content analysis research. Whether used as acompanion to Krippendorff's Content Analysis text, as a supplemental text forcontent analysis courses, or as an introduction to content analysis byexamples TheContent Analysis Reader will offer readers insight intodesigning, conducting, and applying their research.
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