Applied Mass Communication Theory ─ A Guide for Media Practitioners
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商品簡介
Applied Mass Communication Theory: A Guide for Media Practitioners bridges a review of theory to the contemporary work of media professionals. The text provides a framework for constructing an undergraduate research project, which is often required for upper-level mass communication courses. It also presents vital chronological information on the progression of theory in mass communication, including a model that integrates mass communication theories and shows how they relate to one another. It concludes with information on media law, ethics, economics and mass media careers, effectively establishing a critical framework for students as they leave college and begin their first job.
作者簡介
Jack Rosenberry is a professor of Media and Communication at St. John Fisher College in Rochester, NY. In addition to co-authoring this text, he is the co-editor of Public Journalism 2.0: The Promise and Reality of a Citizen Engaged Press (Routledge, 2010). His research agenda has focused extensively on community journalism, especially online, and he served as research director for a special project of the Association for Journalism Education and Mass Communication and the Kettering Foundation to explore the relationships of journalism education and practice with citizenship, communities and democracy in the digital age
Lauren Vicker is a professor and internship director in the Department of Media and Communication at St. John Fisher College. In addition to co-authoring this text, she is the lead author of The Complete Academic Search Manual: A Systematic Approach to Successful and Inclusive Hiring (Stylus) and The FastForward MBA in Business Communication (Wiley). She has focused her latest research on engaging students in internships and co-curricular activities with a special focus on transfer students. In addition to her work within the discipline, she has presented on diverse academic hiring to AAC&U, and communication skills assessment to the American Association of Colleges of Pharmacy.
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