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SYMBOLS IN GRAPHIC DESIGN
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符號，指每一個世代在發展過程中，由圖像與文字相互組合變化，搭配聲音訊號、建築造型等，進而演變成一項獨特的思想文化。SYMBOLS IN GRAPHIC DESIGN 以圓形、三角形、矩形作為設計基本元素，以彎取、拉直、扭曲等設計變化，解構變形出多元化的幾何圖像，設計風格橫跨日本、韓國、美州、歐州，行業類別更涵跨時尚、餐飲、教育、物流通路、建築、文藝等類型，每一項案例深入解析圖像設計標誌與符號，提供品牌、介面、平面、空間等專業人士參考與應用。
As the greatest visual invention, symbols are essential and universal in human communication. In modern graphic design, other than the prominent logos and the highly functional icons, additional graphic symbols are acquiring special attention as it simplifies and enriches creative expression. In the belief that these graphic symbols reflect a bigger world of imagination, this book aims to decode the messages that they carry and expose the thoughts and design thinking behind the motif.
As the greatest visual invention, symbols are essential and universal in human communication. In modern graphic design, other than the prominent logos and the highly functional icons, additional graphic symbols are acquiring special attention as it simplifies and enriches creative expression. In the belief that these graphic symbols reflect a bigger world of imagination, this book aims to decode the messages that they carry and expose the thoughts and design thinking behind the motif.
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