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《商務英語綜合教程》從普通高校大學英語教學實際出發,克服類似教材理論化過強、實用性不足的缺點,注重英語聽、說、讀、寫、譯基本技能在商務活動中的實際應用,突出跨文化能力的培養,滿足大學英語教學對拓展性課程教材的需求。
目次
Unit 3 Business TravelPart ⅠBusiness ReadingText A How to Organize a Travel ItineraryText B International Business TravelDos and Don'tsPart ⅡBusiness Listening and SpeakingVideo One. How to Behave Appropriately oa Business TripVideo Two: How to Pack for a Short Business TripVideo Three: Planning a Business TripPart ⅢBusiness TranslationTrademarkPart ⅣBusiness WritingUnit 4 Business MeetingPart ⅠBusiness ReadingText A How to Write aAgenda for a MeetingText B Running Business MeetingsPart ⅡBusiness Listening and SpeakingVide One: Business MeetingVideo Two. How to Start a Meeting EffectivelyVideo Three: Coming up with a SolutionPart ⅢBusiness TranslationCompany ProfilePart ⅣBusiness WritingUnit 5 Product and Company PresentationPart ⅠBusiness ReadingText A How to Create a Powerful Sales PresentationText B The Perfect Presentation. MaterialsPart ⅡBusiness Listening and SpeakingVideo One: Presentation——Good and Bad ExamplesVideo Two: Make a PresentatioLike Steve JobsVideo Three: How to Speak So That People Want to ListenPart ⅢBusiness TranslationProduct InstructionPart ⅣBusiness WritingUnit 6 Sales and MarketingPart IBusiness ReadingText A What Is the Difference BetweeMarketing and SalesText B Powerful Content Marketing StoriesPart ⅡBusiness Listening and SpeakingVideo One: InTouch AdvertisementVideo Two: Social Media MarketingVideo Three: Secrets from the Science of PersuasionPart ⅢBusiness TranslationBusiness LetterPart ⅣBusiness WritingUnit 7 Business NegotiationPart ⅠBusiness Reading:Text A How to Negotiate a Job OfferText B How to Know WheYou Should Walk Away from a Negotiation.-Part ⅡBusiness Listening and SpeakingVideo One: A Negotiatioithe Movie EriBrockovichVideo Two: A Business Negotiatio(Ⅰ)Video Three: A Business Negotiatio(Ⅱ)Part ⅢBusiness TranslationBusiness AdvertisementPart ⅣBusiness WritingUnit 8 Business CulturePart ⅠBusiness ReadingText A Culture Is a Firing OffenseText B Doing Business iCanadaPart ⅡBusiness Listening and SpeakingVideo One: Difference of Business CulturesVideo Two: Cultural Differences iBusiness (Japaand France)Video Three: Cultural Difference iBusinessPart ⅢBusiness TranslationBusiness ContractPart ⅣBusiness Writing
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