Skeletitos ― Make Every Hour Count

Skeletitos is a series of creepy and comedic verses that de-stigmatize death and the silly ways one can pass from this life into the next with an emphasis on the here and now. Drawing it’s inspiration from the “Calaveras Literarias” or loosely translated as “Literary Calaveras” which are tails of humor with a dark twist- a staple of Mexican culture.These often had a way of mocking the status quo and expressing ideas and emotions that were difficult to express. Our Day of the Dead themed tales will carry that comedic twist to kids, encouraging them to be wary, conscious, funny and self-aware. Over the past few years, companies and retailers have made it easier to get into the spirit of the holiday, offering themed apparel for a family gathering, as well as home decor and containers in which to tote goodies.With 57 million Hispanics in the U.S. alone, this demographic represents almost 18 percent of the country’s population and significant spending power, according to Nielsen. In fact, the data analytics company expects their buying power to grow from $1.4 trillion in 2016 to $1.8 trillion by 2021. And that dollar strength isn't lost on retailers. • Target’s Day of the Dead collection is available in all its stores and online.• Swarovski's Chamiliathis season launched a sugar skull charm.• With sales of its marshmallow skull lollipops up 30 percent this year, Los Angeles-based candy brand Treat Street has added a skull candy dispenser.• Pixar broke records with Coco, their Day of the dead Movie which grossed over 800M worldwide as of 2018.Skeletitos is the first Day of the Dead themed Series of books since Coco.

Susie Jaramillo is a mom, an artist and a creative director raising two bilingual children. She worked for many years in advertising until she decided to return to her roots in illustration. She attended Pratt Institute in Brooklyn where she majored in painting and illustration. As a Latina growing up in the United States, Susie was exposed to Mexican culture at a very early age and always identified with it. When she grew older she traveled to Mexico extensively and also studied Mexican culture here in the United states. Susie has always been entertained by the work of Edward Gory and she decided to combine his influences with those of Jose Posada and her own style to come up with the world of Skeletitos.