外貿英語函電(第4版)（簡體書）

本書為“‘十三五’職業教育國家規劃教材”修訂版、浙江省首批普通高校新形態教材，也是省級精品課程“外貿英語函電”的配套教材。本書根據高等職業教育“強化技能，貼近崗位”的特點和要求，在第3版的基礎上修訂而成，內容涵蓋商務書信基礎知識以及建立業務關係、商務談判、寄樣、訂立合同、付款方式、包裝、保險、裝運、投訴和索賠等外貿業務流程。每章涉及一個外貿行業，遵循了“應用性原則”，突出了外貿信函技能的訓練。每章包括核心提示、學習目標、背景知識、案例分析(常用短語和典型例句、樣信)、小技巧、補充閱讀、常見錯誤、生詞表、行業詞匯、信函注釋及練習等版塊內容。
本書可作為高等職業院校商務英語、國際貿易等相關專業的教材，也可作為在職人員的培訓用書，還可作為成人高校學生的自學用書。
為方便教學，本書配備了電子課件、教案、參考譯文及答案等教學資源。凡選用本書作為教材的教師均可登錄機械工業出版社教育服務網www.cmpedu.com，免費
下載電子課件。如有問題請致電010-88379375聯繫營銷人員，服務QQ：945379158。

“十三五”職業教育國家規劃教材 浙江新形態 浙江精品課

前言
二維碼索引
Chapter 1　Fundamentals of Business Communication.1
1.1　Letters (Traditional Mails)2
1.1.1　Parts of a Business Letter2
1.1.2　Forms of a Business Letter4
1.1.3　Principles of Business Letter Writing6
1.2　E-mails.7
1.2.1　Layout of an E-mail.8
1.2.2　Analysis of E-mail Addresses9
1.2.3　E-mail Etiquette10
1.2.4　Small Tips on How to Use E-mail Better.11
1.3　Business Postcard.12
1.4　Other Commonly Used Methods of Communication13
1.4.1　Instant Message Jargon Commonly Used When
Communicating via Instant Messenger14
1.4.2　Interfaces of Instant Messaging.15
Additional Reading.17
Common Errors Made by Students19
Vocabulary19
Supplementary Vocabulary for Garments20
Exercises.21
Chapter 2　Establishing Business Relations.23
Case Study25
Additional Reading.37
Common Errors Made by Students39
Vocabulary39
Supplementary Vocabulary for Toys40
Notes to Text.41
Exercises.44
Chapter 3　Business Negotiations.46
3.1　Enquiries and Replies.47
3.2　Offers.53
3.3　Counter Offers and Re-counter Offers58
3.4　Acceptance.67
Additional Reading.69
Common Errors Made by Students75
Vocabulary75
Supplementary Vocabulary for Arts & Crafts77
Notes to Text.77
Exercises.85
Chapter 4　Sending Samples.89
Case Study91
Additional Reading.98
Common Errors Made by Students101
Vocabulary101
Supplementary Vocabulary for Hardware Products.102
Notes to Text.103
Exercises.106
Chapter 5　Signing a Contract109
Case Study111
Additional Reading.124
Common Errors Made by Students127
Vocabulary127
Supplementary Vocabulary for Electrical Appliances128
Notes to Text.129
Exercises.133
Chapter 6　Terms of Payment.135
6.1　Payment.136
6.2　Urging Establishment of L/C143
6.3　L/C Amendment and Extension146
Additional Reading.149
Common Errors Made by Students152
Vocabulary153
Supplementary Vocabulary for Mechanic Products.154
Notes to Text.155
Exercises.160
Chapter 7　Packing163
Case Study164
Additional Reading.174
Common Errors Made by Students176
Vocabulary177
Supplementary Vocabulary for Electronics177
Notes to Text.178
Exercises.180
Chapter 8　Insurance.183
Case Study184
Additional Reading.191
Common Errors Made by Students192
Vocabulary192
Supplementary Vocabulary for Lights.193
Notes to Text.194
Exercises.198
Chapter 9　Shipment.200
Case Study201
Additional Reading.212
Common Errors Made by Students213
Vocabulary214