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$800以上 (11)
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2022~2023 (1)
2020~2021 (3)
2018~2019 (1)
2016~2017 (3)
2016年以前 (2)
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平裝 (5)
精裝 (6)
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Alvaro Cuervo-Cazurra (9)
Alvaro Cuervo-cazurra (EDT) (1)
;Cuervo-Cazurra, Alvaro (Northeastern University, Boston),Montoya, Miguel A. (1)
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Cambridge Univ Pr (9)
Cambridge University Press (1)
Palgrave Macmillan (1)

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11筆商品,1/1頁
State-Owned Multinationals ─ Governments in Global Business
作者:Alvaro Cuervo-cazurra (EDT)  出版社:Palgrave Macmillan  出版日:2017/11/06 裝訂:精裝
This book provides a deep understanding of state-owned multinationals (SOMNCs) and their role in global business. SOMNCs have emerged as a force to contend with in global competition, and their study
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Understanding Multinationals from Emerging Markets
滿額折
作者:Alvaro Cuervo-Cazurra  出版社:Cambridge Univ Pr  出版日:2015/07/16 裝訂:平裝
Why have relatively poor and underdeveloped countries been able to spawn so many global firms in the last two decades? Are emerging market multinationals (EMNCs) really different from successful multinationals from developed economies? This book tackles these and other fundamental theoretical questions about EMNCs. A distinguished group of researchers assesses the unique strategies and behavior of successful EMNCs, from the Chinese telecommunications firm Huawei to the Indian conglomerate Tata, to the South African beverages firm SABMiller. They address a range of topics, such as the drivers of internationalization by EMNCs; their distinctive process capabilities; how they catch up with established rivals on technology; how state ownership or business-group affiliation affects their behavior; and why they sometimes relocate their headquarters to advanced economies. This book will appeal to scholars and graduate students in global strategy and international business, as well as consulta
定價:1949 元, 優惠價:9 1754
無庫存,下單後進貨(到貨天數約45-60天)
Emerging Market Multinationals ─ Managing Operational Challenges for Sustained International Growth
滿額折
作者:Alvaro Cuervo-Cazurra  出版社:Cambridge Univ Pr  出版日:2016/03/17 裝訂:平裝
Emerging market multinationals are becoming leaders in their industries, able to compete on equal terms with firms from advanced economies, but their paths toward global leadership are not always smooth. This book examines the specific challenges faced by emerging market multinationals as they seek to develop their international operations and proposes actionable solutions for them. The authors seamlessly combine academic analyses with a rich selection of real-world cases to provide a clear framework for understanding some of the barriers that prevent firms from emerging economies from succeeding abroad and show readers what actions can be taken to achieve sustained international growth. With clear, concise arguments and examples that bring the discussion to life, this insightful book will appeal to managers and students alike.
定價:1234 元, 優惠價:9 1111
無庫存,下單後進貨(到貨天數約45-60天)
Emerging Market Multinationals ― Managing Operational Challenges for Sustained International Growth
作者:Alvaro Cuervo-Cazurra  出版社:Cambridge Univ Pr  出版日:2016/02/19 裝訂:精裝
Emerging market multinationals are becoming leaders in their industries, able to compete on equal terms with firms from advanced economies, but their paths toward global leadership are not always smooth. This book examines the specific challenges faced by emerging market multinationals as they seek to develop their international operations and proposes actionable solutions for them. The authors seamlessly combine academic analyses with a rich selection of real-world cases to provide a clear framework for understanding some of the barriers that prevent firms from emerging economies from succeeding abroad and show readers what actions can be taken to achieve sustained international growth. With clear, concise arguments and examples that bring the discussion to life, this insightful book will appeal to managers and students alike.
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Mexican Multinationals:Building Multinationals in Emerging Markets
90折
作者:Alvaro Cuervo-Cazurra  出版社:Cambridge Univ Pr  出版日:2022/03/24 裝訂:平裝
Over the past two decades, emerging market multinationals have become an important force in international business. This book provides a better understanding of the actions and strategies used by firms from mid-sized emerging markets to upgrade their capabilities and become successful multinationals. It is the first book to provide an in-depth look at Mexican multinationals, or 'Multimexicans'. These include some of the leading firms in the world, such as the construction materials producer Cemex and the tortilla maker Grumasa, as well as smaller but innovative firms such as the theme park Kidzania and the cinema multicomplex Cinepolis. This comprehensive analysis contains case studies written by local industry experts on these and other firms, across twenty-two industries. The lessons drawn will be of interest to researchers, students, and consultants, as well as managers and executives of firms in other emerging markets looking to upgrade capabilities and expand abroad.
定價:1754 元, 優惠價:9 1579
無庫存,下單後進貨(到貨天數約45-60天)
Understanding Multinationals from Emerging Markets
作者:Alvaro Cuervo-Cazurra  出版社:Cambridge Univ Pr  出版日:2014/07/31 裝訂:精裝
Why have relatively poor and underdeveloped countries been able to spawn so many global firms in the last two decades? Are emerging market multinationals (EMNCs) really different from successful multinationals from developed economies? This book tackles these and other fundamental theoretical questions about EMNCs. A distinguished group of researchers assesses the unique strategies and behavior of successful EMNCs, from the Chinese telecommunications firm Huawei to the Indian conglomerate Tata, to the South African beverages firm SABMiller. They address a range of topics, such as the drivers of internationalization by EMNCs; their distinctive process capabilities; how they catch up with established rivals on technology; how state ownership or business-group affiliation affects their behavior; and why they sometimes relocate their headquarters to advanced economies. This book will appeal to scholars and graduate students in global strategy and international business, as well as consulta
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Innovating for the Middle of the Pyramid in Emerging Countries
作者:Alvaro Cuervo-Cazurra  出版社:Cambridge Univ Pr  出版日:2021/01/31 裝訂:精裝
The transformation of emerging markets in recent decades has generated a new, growing, and very large middle class market, also known as the middle of the pyramid. This market segment, which is middle by the standards of emerging markets yet low by the standards of advanced economies, is extremely attractive for firms, but still understood and underserved. This volume presents detailed analyses of exemplary firms that have innovated products, services, and business models to fulfil the needs and desires of these new middle classes. It provides useful insights for managers, consultants, researchers, and students interested in emerging economies, and actionable lessons on how to innovate for a new and expanding market segment.
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Mexican Multinationals ― Building Multinationals in Emerging Markets
作者:Alvaro Cuervo-Cazurra  出版社:Cambridge Univ Pr  出版日:2018/07/31 裝訂:精裝
Over the past two decades, emerging market multinationals have become an important force in international business. This book provides a better understanding of the actions and strategies used by firms from mid-sized emerging markets to upgrade their capabilities and become successful multinationals. It is the first book to provide an in-depth look at Mexican multinationals, or 'Multimexicans'. These include some of the leading firms in the world, such as the construction materials producer Cemex and the tortilla maker Grumasa, as well as smaller but innovative firms such as the theme park Kidzania and the cinema multicomplex Cinepolis. This comprehensive analysis contains case studies written by local industry experts on these and other firms, across twenty-two industries. The lessons drawn will be of interest to researchers, students, and consultants, as well as managers and executives of firms in other emerging markets looking to upgrade capabilities and expand abroad.
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Building Strategic Capabilities in Emerging Markets
作者:Alvaro Cuervo-Cazurra  出版社:Cambridge Univ Pr  出版日:2020/10/31 裝訂:精裝
Firms in emerging markets are becoming leading global players despite operating in challenging home country environments, but little is known about how they build their capabilities. By analyzing multiple companies operating across over a dozen emerging markets in Asia, Latin America, Africa and Europe, the authors identify the specific challenges faced by emerging market firms to become internationally competitive. Furthermore, they provide actionable solutions to upgrading capabilities, sustaining competitive advantage, and achieving multinational status, all whilst operating in emerging economies. Featuring contributions from eminent business scholars from across the globe, this timely volume provides a valuable tool for academics and practitioners, managers and consultants, especially those involved with emerging market firms working to grow and succeed globally.
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Building Strategic Capabilities in Emerging Markets
90折
作者:Alvaro Cuervo-Cazurra  出版社:Cambridge Univ Pr  出版日:2020/10/31 裝訂:平裝
Firms in emerging markets are becoming leading global players despite operating in challenging home country environments, but little is known about how they build their capabilities. By analyzing multiple companies operating across over a dozen emerging markets in Asia, Latin America, Africa and Europe, the authors identify the specific challenges faced by emerging market firms to become internationally competitive. Furthermore, they provide actionable solutions to upgrading capabilities, sustaining competitive advantage, and achieving multinational status, all whilst operating in emerging economies. Featuring contributions from eminent business scholars from across the globe, this timely volume provides a valuable tool for academics and practitioners, managers and consultants, especially those involved with emerging market firms working to grow and succeed globally.
定價:1859 元, 優惠價:9 1673
無庫存,下單後進貨(到貨天數約45-60天)
Innovating for the Middle of the Pyramid in Emerging Countries
90折
作者:Cuervo-Cazurra; Alvaro (Northeastern University; Boston); Montoya; Miguel A.  出版社:Cambridge University Press  出版日:2024/03/21 裝訂:平裝
定價:1689 元, 優惠價:9 1520
無庫存,下單後進貨(到貨天數約45-60天)

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