The second edition of this case-based text/reference contains many new mini-cases from 2007-2012, and a new emphasis on the consequences of failing to innovate. Also new are action learning exercises,
This book provides business leaders, managers, and consultants with tools that help strategize the future along with illuminating the past. It is an attempt to show how independent-thinking managers,
In today’s global village, every manager is a global manager. Even if your business is putatively “local”, with no sales abroad, you still probably face various sorts of competition
