Nominated as a NEXT BIG IDEA CLUB must-read by curators ADAM GRANT, SUSAN CAIN, DANIEL PINK and MALCOLM GLADWELL'Fascinating, important and entirely convincing.' SIR PHILIP PULLMAN'Essential insights
'Essential insights into the character of human choice and decision-making. You'll not think about thinking the same way afterwards.' Robert Cialdini, author of Influence and Pre-suasion______________
