Explore the most up-to-date research in the field of strategic management. Gaining and Sustaining Competitive Advantage provides readers and practitioners with the most up-to-date research in a way
This book strips out the unnecessary, by presenting material that answers the question: does this concept help students analyze real business situations? Each chapter has four short sections that cove
For courses in strategy and strategic management. Core strategic management concepts without the excess Strategic Management and Competitive Advantage: Concepts and Cases strips out the u
NOTE: This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Student Value Editions also offer a great value; this format costs si
本書目的在於提供策略管理領域的整合觀點。為促進此一整合，本書的前幾章發展出一套VRIO架構，作為其他章節的組織架構。此外，透過VRIO架構讓讀者了解公司在競爭環境中所面臨的威脅和機會，以及進一步體認公司的優勢和劣勢對競爭力的影響，對策略的形成與執行相當重要。 本書由曾任教於歐美著名大學，並榮獲許多教學卓越獎的策略管理教授Jay B. Barney以及在教學和研究都非常優秀的William S. H
