The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate market
The small-business guru behind Duct Tape Marketing and The Referral Engine teaches readers how to establish lasting commitment in their employees, customers, and businesses. Why are some companies abl
A new paradigm gives salespeople the tools to think and act more like successful marketers The art of selling has evolved tremendously over the last few years. Today’s hectic pace demands that sal
Is Your Marketing as Simple, Effective, and Affordable as Duct Tape?Let's face it, as a small business owner, you are really in the business of marketing. The problem for most small business owners i
The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, co
Explains how effective promotional strategies can help small business boost sales and growth, and discusses how to find an ideal client, create an image to match your message, and make a lasting impre
A paradigm for a marketing-based sales system is designed to improve effectiveness, outmaneuver competitors and add value to customer relationships. By the author of Duct Tape Marketing. Read by the a
