In the pursuit of more muscle, enhanced strength, sustained endurance, and idealised physiques, an increasing number of elite athletes, recreational sport enthusiasts, and body conscious gym-users are
Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement emplo
In the pursuit of more muscle, enhanced strength, sustained endurance, and idealised physiques, an increasing number of elite athletes, recreational sport enthusiasts, and body conscious gym-users are
