A Fresh and Important New Way to Understand Why We BuyWhy did the RAZR ultimately ruin Motorola? Why does Wal-Mart dominate rural and suburban areas but falter in large cities? Why did Starbucks stumb
The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.Winning today isn’t about beating the
What made Wayne Gretzky the greatest hockey player of all time wasn’t his speed on the ice or the uncanny accuracy of his shots, but rather his ability to predict where the puck was going to
What made Wayne Gretzky the greatest hockey player of all time wasn’t his speed on the ice or the uncanny accuracy of his shots, but rather his ability to predict where the puck was going to be an ins
In Unscaled, Hemant Taneja convincingly shows how the twin forces of technology and economics are unraveling behemoth industries--including corporations, banks, farms, media conglomerates, energy syst
A Fresh and Important New Way to Understand Why We BuyWhy did the RAZR ultimately ruin Motorola? Why does Wal-Mart dominate rural and suburban areas but falter in large cities? Why did Starbucks stumb
The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isn’t about beating th
