kim sheehan - 三民網路書店

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商品類型

原文書（16）

商品狀況

可訂購商品（16）

庫存狀況

無庫存（16）

商品定價

$400~$599 （2）

$800以上（14）

出版日期

2022~2023 （3）

2020~2021 （1）

2018~2019 （1）

2016年以前（11）

裝訂方式

平裝（9）

精裝（7）

作者

Larry D. Kelley/ Kim Bartel Sheehan/ Donald W. Jugenheimer （3）

Larry D. (University of Houston Kelley USA),Kim (University of Oregon Sheehan USA),Lisa Dobias,David Koranda,Donald W Jugenheimer （2）

Larry D. Kelley/ Donald W. Jugenheimer/ Kim Bartel Sheehan （2）

Kim B. Sheehan （1）

Kim Bartel Sheehan （1）

出版社/品牌

M E Sharpe Inc （3）

PBKTYFRL （3）

SAGE Publications UK （3）

Taylor & Francis （3）

Independently published （1）

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共16筆商品，1/1頁

Casa Blanket

作者：Kim Sheehan 出版社：Independently published 出版日：2022/03/01 裝訂：平裝

定價：400 元，優惠價：1 400

無庫存，下單後進貨(到貨天數約30-45天)

Controversies in Contemporary Advertising

作者：Kim Bartel Sheehan 出版社：SAGE Publications UK 出版日：2003/09/16 裝訂：平裝

Controversies in Contemporary Advertising is a new text presenting a range of perspectives on advertising. It examines economic, political, social, and ethical perspectives and covers a num

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02-25006600[分機130、131]。

Building Buzz to Beat the Big Boys: Word-of-Mouth Marketing for Small Businesses

作者：Steve O'leary; Kim Sheehan 出版社：Praeger Pub Text 出版日：2008/03/30 裝訂：精裝

Thousands of small, retail stores open every year, but 70 to 80 percent of them close within five years. Many are done in by the "big box" and Internet retailers who crush competition with low prices

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02-25006600[分機130、131]。

Controversies in Contemporary Advertising

作者：Kim B. Sheehan 出版社：SAGE Publications UK 出版日：2013/08/05 裝訂：平裝

Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising, by Kim Bartel Sheehan, examines economic, political, social, an

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02-25006600[分機130、131]。

Small Business Smarts

作者：Steve O'leary; Kim Sheehan; Sterling Lentz 出版社：Greenwood Pub Group 出版日：2011/06/14 裝訂：精裝

This guide to small business promotion provides practical advice based on real world case studies for making the most out of social media. Beginning with an exploration of online marketing goals, the

定價：2475 元，優惠價：1 2475

無庫存，下單後進貨(到貨天數約30-45天)

Green Advertising and the Reluctant Consumer

作者：Kim Sheehan (EDT); Lucy Atkinson (EDT) 出版社：Taylor & Francis 出版日：2014/09/05 裝訂：精裝

This edited collection presents cutting edge research into the topic of green messages and subsequent consumer responses. The research studies draw on a rich tradition of communication, psychological

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02-25006600[分機130、131]。

Advertising Media Planning

作者：Larry D. Kelley; Donald W. Jugenheimer; Kim Bartel Sheehan 出版社：M E Sharpe Inc 出版日：2011/10/01 裝訂：精裝

Kelley (advertising, U. of Houston) offers a text for students and for professionals who make advertising and promotional media decisions, including media planners and brand managers, focusing on medi

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02-25006600[分機130、131]。

滿額折

Nootka Sound in Harmony ― Aboriginal Connections

作者：Spencer Sheehan-kalina; Kim Nixon (ILT); Cheryl Kelly (EDT) 出版社：Rebel Mountain Pr 出版日：2019/05/31 裝訂：精裝

定價：523 元，優惠價：1 523

無庫存，下單後進貨(到貨天數約30-45天)

Advertising Media Planning

作者：Larry D. Kelley; Donald W. Jugenheimer; Kim Bartel Sheehan 出版社：M E Sharpe Inc 出版日：2011/10/15 裝訂：平裝

"This acclaimed and widely adopted text offers practical guidance for those involved in the critical task of media planning on a daily basis, as well as those who must ultimately approve strategic med

定價：3792 元，優惠價：1 3792

無庫存，下單後進貨(到貨天數約30-45天)

10.

Advertising Media Planning ─ A Brand Management Approach

作者：Larry D. Kelley; Kim Bartel Sheehan; Donald W. Jugenheimer 出版社：Taylor & Francis 出版日：2015/03/23 裝訂：精裝

The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers pr

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02-25006600[分機130、131]。

11.

Advertising Media Workbook and Sourcebook

作者：Larry D. Kelley; Kim Bartel Sheehan; Donald W. Jugenheimer 出版社：M E Sharpe Inc 出版日：2015/02/16 裝訂：平裝

This combination of workbook and sourcebook combines easy-to-understand explanations of advertising media sources and calculations with real-world examples of source material from advertising and medi

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90折

12.

Advertising Media Planning ─ A Brand Management Approach

作者：Larry D. Kelley; Kim Bartel Sheehan; Donald W. Jugenheimer 出版社：Taylor & Francis 出版日：2015/09/30 裝訂：平裝

定價：3899 元，優惠價：9 3509

無庫存，下單後進貨(到貨天數約45-60天)

13.

Using Qualitative Research in Advertising

作者：Kim Bartel Sheehan; Eric Haley; Ronald E. Taylor; Margaret Ann Morrison 出版社：SAGE Publications UK 出版日：2011/10/31 裝訂：平裝

This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a step-by-step approach

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