Global service-based firms are often 'born global', and these organizations have developed integrated global strategies based on industry relationships, in order to thrive in new environments. Focusin
Global service-based firms are often 'born global', and these organizations have developed integrated global strategies based on industry relationships, in order to thrive in new environments. Focusin
Contemporary business-to-business (B2B) industries consist of networks of customers, competitors and other stakeholders. Firms which manage their relationships with these important stakeholders are mo
This textbook discusses the most important theories of internationalization, including Product Life-Cycle, Internalization, Location, International New Venture concepts, and others. These models are g
