"Stanford economist Paul Oyer offers a provocative, informative, and entertaining view of modern microeconomics based on his experiences with online dating. "--
THREE TOP MBA PROFESSORS - ONE BIG ROAD TRIP Full of powerful insights about product differentiation, pricing, brand management and tactics for battling the 'Big Boys', The Roadside MBA takes the blue
"While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern's Kellogg School of Management hopped in a car and headed on a road trip. They pulled into
Three leading business school professors take to America's back roads in search of offbeat small businesses that hold valuable lessons for executives and entrepreneurs.While playing hooky from a confe
