This book introduces students to CRM (customer relationship management), a strategic methodology that’s being embraced in increasing numbers by organizations looking to gain a competitive advantage. W
This book balances behavioral and database aspects of CRM to help students understand how a smart strategy provides a competitive edge. This edition includes the latest research and changes in organiz
This book introduces students to CRM (customer relationship management), a strategic methodology that’s being embraced in increasing numbers by organizations looking to gain a competitive advantage. W
This book balances behavioral and database aspects of CRM to help students understand how a smart strategy provides a competitive edge. This edition includes the latest research and changes in organiz
