We all constantly interact with type in almost every aspect of our lives. But how do fonts affect what we read and influence the choices we make? This book opens up the science and the art behind how
We all constantly interact with type in almost every aspect of our lives. But how do fonts affect what we read and influence the choices we make? This book opens up the science and the art behind how
We are all type consumers and interact with type in our everyday lives. Typefaces in all shapes and sizes evoke an emotional response and trigger associated memories before we've even read the words.
