Consistently praised for its engaging writing style, currency, and visual appeal, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, 12th Edition focuses students on today's digital mass media industries an
Biagi (communication studies, California State U., Sacramento) offers students a textbook on mass media and its impact on everyday life. She discusses various media types, advertising, public relation
For use on race and gender courses offered in schools and departments of communication and journalism as well as women's studies. This anthology covers a wide range of topics, groups, and issues, and
