This book offers an action-focused, practical approach to international business, helping students understand the global business environment and its repercussions for executives. More comprehensive t
This book offers an action-focused, practical approach to international business, helping students understand the global business environment and its repercussions for executives. More comprehensive t
Across the world, companies are forming some of the most complex and exciting collaborations in the business world: cross-border alliances (CBAs). Yet while this offers multinational companies a way i
Across the world, companies are forming some of the most complex and exciting collaborations in the business world: cross-border alliances (CBAs). Yet while this offers multinational companies a way i
