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一口氣搞懂原物料商品(全新增訂版):經濟學人教你看懂市場運作,掌握世界經濟脈動、學會高報酬投資必備的一本書
滿額折
作者:卡洛琳‧拜恩  出版社:臉譜文化  出版日:2023/06/29 裝訂:平裝
──理解國際原物料市場的絕佳入門,投資者、生產者及關心全球經濟大事者必讀──期貨、基金、股票、ETF、ETN……這些金融商品和原物料有什麼關係?早上起床到晚上睡覺,每天都要面對的成千上萬種物品究竟從哪裡來?新冠疫情、烏俄戰爭、缺電、蛋荒、物價上漲、買不起房子……這些造成通貨膨脹,關乎你我生計,影響財富的大小事,都跟原物料商品有關從市場基本面、金屬、能源到農產品,《經濟學人》帶你追到所有商品的最上游,一本搞懂全球原物料需求,知曉全球基礎建設和景氣循環的走勢,用全新視野一覽世界運作的真實樣貌!‧農人種稻、工人挖礦、大企業開採石油天然氣的情景我們都能夠想像,然而所有商品從生產到消費之間的流程你知道多少?‧單純的農作、礦產和能源如何變成金融資產進而被包裝成各式各樣的投資工具?又如何左右著全球的經濟脈動、為生產國帶來什麼利益和危機?‧為什麼萬物齊漲、股市慘綠、美元不振的時候,只有原物料商品市場會湧入滾滾資金?‧發展中國家的政治動盪或者全球氣候災變對經濟的消長有莫大影響,而生產者和投資者又如何掌握市場訊號,及時跟進呢?‧原物料一漲,市場哀鴻遍野,但其交易價上揚,跟工廠生產、民生消費端一定只有成本漲、利潤低、愈來愈買不起的關係嗎?舉凡市場狀況、經濟情勢和投資趨勢令你困惑之處,都能在原物料商品之中找到解方,本書由經濟學人智庫首席分析師帶你追根究柢,一探文明世界所有物件的原始樣貌!關注糧食與能源議題的人應該認識原物料商品,因為它攸關上至農民生計下至消費端價格的每個環節;對國際情勢變動感到困惑的人最好認識原物料商品,你摸不透的政治角力和市場潛規則都跟它脫不了關係;對股市、各種投資機會感興趣的人一定得搞懂原物料商品,唯有跨足這塊領域,你的投資嗅覺才能更敏銳、獲利能力才會更強大。──要掌握原物料商品的市場價格和國際趨勢,你該做的是:●認識不同原物料商品的利基貴金屬、農產品和能源商品的研究重點不同,多查多看其全球分布、產量、交易高低點及產季等基本資料,可以幫助投資者掌握原產國的發展趨勢和投資優勢。●掌握生產成本、加工及產量等資訊生產與加工技術的改良,也會連帶影響總體生產成本及產量,比如採礦、治煉技術和環保政策的實施都和貴金屬商品價格連動,而農藥改良和生物科技的技術革新也會讓農產品的生產價格有所變化。注意成本、產量都會影響市場上的交易價格。●關注市場供給、消費量的增減原物料的主要需求市場和加工
定價:420 元, 優惠價:9 378
庫存:2
The Economist Guide to Commodities:Producers, players and prices; markets, consumers and trends
滿額折
作者:Caroline Bain  出版社:Profile Books Ltd  出版日:2013/03/01 裝訂:平裝
定價:825 元, 優惠價:95 784
無庫存,下單後進貨(到貨天數約45-60天)
Wine Brands: Success Strategies for New Markets, New Consumers and New Trends
90折
作者:Evelyne Resnick  出版社:Palgrave Macmillan  出版日:2008/07/22 裝訂:精裝
The subject of wine marketing is widely treated by practitioners and marketing experts in many countries. But we are now entering a new era for marketers: peers trust peers. Top-down messaging is losi
定價:3000 元, 優惠價:9 2700
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Smart Grids ― Opportunities, Developments, and Trends
作者:A. B. M. Shawkat Ali (EDT)  出版社:Springer Verlag  出版日:2013/07/29 裝訂:精裝
A Smart Grid delivers renewable energy as a main source of electricity from producers to consumers using two-way monitoring through Smart Meter technology that can remotely control consumer electricit
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02-25006600[分機130、131]。
Fashion Trends
90折
作者:Hyejeong Kim; Ann Marie Fiore  出版社:Berg Publishers UK  出版日:2011/11/22 裝訂:平裝
This text is designed to introduce undergraduate students to the central concepts of fashion trend analysis and forecasting. Exploring the roles of both consumers and industry personnel as product dev
定價:1573 元, 優惠價:9 1416
無庫存,下單後進貨(到貨天數約30-45天)
Fashion Trends
90折
作者:Hyejeong Kim; Ann Marie Fiore  出版社:Berg Publishers UK  出版日:2011/11/22 裝訂:精裝
This text is designed to introduce undergraduate students to the central concepts of fashion trend analysis and forecasting. Exploring the roles of both consumers and industry personnel as product dev
定價:4498 元, 優惠價:9 4048
無庫存,下單後進貨(到貨天數約30-45天)
Innovation Behavior of Older Consumers ― An Empirical Analysis of Older and Younger Consumers?Determinants of Consumer Electronic Products Ownership
作者:Armin Tank  出版社:Peter Lang Pub Inc  出版日:2013/12/31 裝訂:精裝
This book picks up two mega trends: On the one hand population figures demonstrate the structural transition of the majority of western industrial nations. This demographic change has manifold consequ
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02-25006600[分機130、131]。
Glamour Globals — Trends over Brands
作者:Said Baaghil  出版社:Author Solutions  出版日:2013/01/09 裝訂:平裝
The nouveau riche. The petit bourgeouisie. The well-to. The affluent. The conspicuous consumers. The people whom we might call the "Glamour Globals." History, literature, and sociology unfortunately r
定價:478 元, 優惠價:1 478
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Buyographics ― How Demographic and Economic Changes Will Reinvent the Way Marketers Reach Consumers
90折
作者:Matt Carmichael  出版社:St Martins Pr  出版日:2013/11/12 裝訂:精裝
A broad sweeping look at the changing American consumer trends based on demographic data
定價:1350 元, 優惠價:9 1215
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Exploring Data Tables, Trends, And Shapes
作者:Hoaglin  出版社:John Wiley & Sons Inc  出版日:2006/02/24 裝訂:平裝
WILEY-INTERSCIENCE PAPERBACK SERIES The Wiley-Interscience Paperback Series consists of selected books that have been made more accessible to consumers in an effort to increase global appeal and gene
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02-25006600[分機130、131]。
Emerging Trends in Dietary Components for Preventing and Combating Disease
作者:Bhimanagouda S. Patil (EDT)  出版社:Oxford Univ Pr  出版日:2012/10/25 裝訂:精裝
The World Health Organization (WHO) estimates that nearly 80% of the consumers in the world utilize plant products as their first line of defense against diseases and as their primary sources of medic
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02-25006600[分機130、131]。
Word of Mouse ― 101+ Trends in How We Buy, Sell, Live, Learn, Work, and Play
滿額折
作者:Marc Ostrofsky  出版社:Simon & Schuster  出版日:2013/09/10 裝訂:精裝
The best-selling author of Get Rich Click! shares cutting-edge advice for consumers and marketers on how to maximize the earnings potential of today's technology, explaining how to understand the "min
定價:875 元, 優惠價:79 691
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Eco-Standards, Product Labelling and Green Consumerism
作者:Magnus Bostrom; Mikael Klintman  出版社:Palgrave Macmillan  出版日:2008/11/15 裝訂:精裝
Introduction: Green Consumerism, Green Labelling? The Historical Context Key Trends Green Labels and other Eco-Standards: A Definition The Consumers Role: Trusting, Reflecting or Influencing? Our Cas
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02-25006600[分機130、131]。
Consumer Expectations ― Micro Foundations and Macro Impact
作者:Richard Thomas Curtin  出版社:Cambridge Univ Pr  出版日:2019/03/31 裝訂:精裝
Richard Curtin has directed the University of Michigan's consumer sentiment surveys for more than four decades. His analyses of recent trends in consumer expectations are regularly covered in the worldwide press. In this book, Curtin presents a new theory of expectations. Whereas conventional theories presume that consumers play a passive role in the macro economy, simply reacting to current trends in incomes, prices, and interest rates, Curtin proposes a new empirically consistent theory. He argues that expectations are formed by an automatic process that utilizes conscious and nonconscious processes, passion and reason, information from public and private sources, and social networks. Consumers ultimately reach a decision that serves both the micro decision needs of individuals and reflects the common influence of the macro environment. Drawing on empirical observations, Curtin not only demonstrates the importance of consumer sentiment, but also how it can foreshadow the cyclical tur
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02-25006600[分機130、131]。
BRAND SPIRIT - HOW CAUSE RELATED MARKETING BUILDS BRANDS
作者:PRINGLE  出版社:JOHN WILEY & SONS;LTD  出版日:1999/03/26 裝訂:精裝
The only guide to understanding and making the most of one of the hottest trends in branding todayNothing builds brand loyalty among today's increasingly skeptical, hard-to-please consumers like a pro
絕版無法訂購
BRAND SPIRIT - HOW CAUSE RELATED MARKETING BUILDS BRANDS
作者:PRINGLE  出版社:JOHN WILEY & SONS;LTD  出版日:2001/01/17 裝訂:平裝
The only guide to understanding and making the most of one of the hottest trends in branding todayNothing builds brand loyalty among today's increasingly skeptical, hard-to-please consumers like a pro
絕版無法訂購
Why We Buy
滿額折
作者:Paco Underhill; Mike Chamberlain (NRT)  出版社:Blackstone Audio Inc  出版日:2011/06/01 裝訂:有聲書
Offers an analysis of consumers' tastes and habits, discusses the latest trends in online retail, suggests ways to better serve customers, and provides a tour of some of the most innovative stores and
定價:1048 元, 優惠價:1 1048
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Best Hospitals 2018
滿額折
作者:U. S. News and World Report (COR); Anne McGrath (EDT)  出版社:U S News & World Report  出版日:2017/10/03 裝訂:平裝
Now in its 28th year, U.S. News' annual guide to U.S. hospitals helps both consumers and medical professionals find the best hospitals and understand the latest trends in healthcare. Created by a team
定價:698 元, 優惠價:1 698
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Best Hospitals 2019
滿額折
作者:U. S. News and World Report (COR); Anne McGrath (EDT)  出版社:U S News & World Report  出版日:2018/10/09 裝訂:平裝
Now in its 28th year, U.S. News' annual guide to U.S. hospitals helps both consumers and medical professionals find the best hospitals and understand the latest trends in healthcare. Created by a team
定價:698 元, 優惠價:1 698
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Connected Crm ― Implementing a Data-driven, Customer-centric Business Strategy
滿額折
作者:David Williams  出版社:John Wiley & Sons Inc  出版日:2014/03/03 裝訂:精裝
" Three macro trends are changing the marketing landscape and forcing massive change on most organizations: the digitization of media and channels; social media; and the ability for consumers to acces
定價:1225 元, 優惠價:9 1103
無庫存,下單後進貨(到貨天數約30-45天)
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