The 20th century concept of advertising is dead, and it will have to reinvent itself in order to survive. Based on academic research but written in a comprehensible and digestible way, Advertising Tra
Framing advertising as an essential part of marketing strategy, Advertising Transformed offers strategic answers to questions marketers and managers have about the effectiveness of advertising in the
How do you gain an edge in the digital age? In this lively, accessible guide, Ram Charan, bestselling author and advisor to some of the world’s top CEOs, dissects the changing nature of competitive ad
The modern playbook to finding the perfect career path, landing the right job, and waking up excited for work every day, from founders of online network TheMuse.com. 'In today's digital age, finding
Describes the new rules and commercial models used by companies like Amazon, Netflix and Apple for managing the information around people, organizations, processes and products in the digital age to d
* The Four Horsemen (Amazon, Apple, Facebook and Google) have not just created new businesses, but changed the nature of the economy and rules for success for ever. To win in the digital age - and to
* The Four Horsemen (Amazon, Apple, Facebook and Google) have not just created new businesses, but changed the nature of the economy and rules for success for ever. To win in the digital age - and to
This collection of essays takes stock of the key challenges that have arisen since the entry into force of the General Agreement on Trade in Services in the mid-1990s and situates them in the context of the WTO's Doha Development Agenda and the proliferation of preferential agreements addressing services today. The multidisciplinary approach provides an opportunity for many of the world's leading experts and a number of new analytical voices to exchange ideas on the future of services trade and regulation. Cosmopolitan approaches to the treatment of labour mobility, the shape of services trade disciplines in the digital age and pro-competitive regulation in air transport are explored with a view to helping readers gain a better understanding of the forces shaping the changes. An essential read for all those concerned with the evolution of the rules-based trading system and its impact on the service economy.
