the making of behavioral economics

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不當行為：行為經濟學之父教你更聰明的思考、理財、看世界

作者：理查‧塞勒 出版社：先覺 出版日：2016/06/01 裝訂：軟精裝

行為經濟學之父、呼聲最高的諾貝爾經濟學獎候選人，重量級代表作！「塞勒博士研究人類行為四十餘年，在過去五年內，操盤績效擊敗99%同類基金，不景氣中逆勢增長至37億美元！」──彭博新聞社 ★美國亞馬遜、《紐約時報》暢銷書排行榜冠軍★《經濟學人》年度選書★《金融時報》、麥肯錫年度最具影響力 6 本書之一★諾貝爾經濟學獎得主丹尼爾‧康納曼、羅伯‧席勒共同推薦★台大經濟系副教授馮勃翰審定

定價：440 元，優惠價：9 396

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2.

“錯誤”的行為：行為經濟學的形成(第2版)（簡體書）

作者：(美)理查德‧塞勒 出版社：中信出版社 出版日：2021/11/01 裝訂：精裝

2017年諾貝爾經濟學獎得主理查德·泰勒的整個職業生涯，始終圍繞著一個“激進”的觀點開展：經濟活動的主體是人，即擁有可預測行為且容易犯錯的個體。人們的行為並不總是理性的，甚至在傳統經濟學家看來常常是“錯誤”的。更重要的是，這種“錯誤”的行為會導致嚴重的後果。在《“錯誤”的行為》一書中，泰勒講述了他將經濟學從高高在上的“象牙塔”帶回現實的艱難之旅，其中的故事引人入勝，並且不乏詼諧幽默，徹底改變了我

定價：414 元，優惠價：87 360

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Misbehaving ─ The Making of Behavioral Economics

79折

3.

Misbehaving ─ The Making of Behavioral Economics

作者：Richard H. Thaler 出版社：W W Norton & Co Inc 出版日：2015/05/18 裝訂：精裝

Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans—predictable, error-prone individuals. Misbehaving is his arresting, frequently hila

定價：1048 元，優惠價：79 828

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4.

Misbehaving ─ The Making of Behavioral Economics

作者：Richard H. Thaler 出版社：W W Norton & Co Inc 出版日：2016/05/03 裝訂：平裝

Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans—predictable, error-prone individuals. Misbehaving is his arresting, frequently hila

定價：628 元，優惠價：79 496

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5.

Misbehaving ─ The Making of Behavioral Economics

作者：Richard Thaler; L. J. Ganser (NRT) 出版社：Audible Studios on Brilliance audio 出版日：2016/06/14 裝訂：有聲書

Get ready to change the way you think about economics.Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans—predictable, error-prone indi

定價：700 元，優惠價：1 700

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6.

Real-World Decision Making ─ An Encyclopedia of Behavioral Economics

作者：Morris Altman 出版社：Greenwood Pub Group 出版日：2014/10/31 裝訂：精裝

The first and only encyclopedia to focus on the economic and financial behaviors of consumers, investors, and organizations, including an exploration of how people make good—and bad—economic decisions

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7.

Information and Decision in Behavioral Economics

作者：Adam Biela 出版社：Peter Lang Pub Inc 出版日：2013/01/17 裝訂：精裝

This monograph by Biela (Catholic U. of Lublin, Poland) represents an interdisciplinary attempt to analyze decision making in dynamic economic decision situations. Strongly influenced by the decision-

定價：3685 元，優惠價：1 3685

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8.

Measuring Utility ― From the Marginal Revolution to Behavioral Economics

作者：Ivan Moscati 出版社：Oxford Univ Pr 出版日：2018/11/21 裝訂：精裝

Utility is a key concept in the economics of individual decision-making. However, utility is not measurable in a straightforward way. As a result, from the very beginning there has been debates about

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90折

9.

Measuring Utility ― From the Marginal Revolution to Behavioral Economics

作者：Ivan Moscati 出版社：Oxford Univ Pr 出版日：2018/11/21 裝訂：平裝

Utility is a key concept in the economics of individual decision-making. However, utility is not measurable in a straightforward way. As a result, from the very beginning there has been debates about

定價：2490 元，優惠價：9 2241

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10.

Behavioral Economics and Healthy Behaviors ─ Key Concepts and Current Research

作者：Yaniv Hanoch (EDT); Andrew Barnes (EDT); Thomas Rice (EDT) 出版社：Routledge 出版日：2017/05/09 裝訂：精裝

The field of behavioural economics can tell us a great deal about cognitive bias and unconscious decision-making, challenging the orthodox economic model whereby consumers make rational and informed c

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90折

11.

Behavioral Economics and Healthy Behaviors ─ Key Concepts and Current Research

作者：Yaniv Hanoch (EDT); Andrew Barnes (EDT); Thomas Rice (EDT) 出版社：Routledge UK 出版日：2017/05/10 裝訂：平裝

The field of behavioural economics can tell us a great deal about cognitive bias and unconscious decision-making, challenging the orthodox economic model whereby consumers make rational and informed c

定價：2599 元，優惠價：9 2339

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12.

A Tempered and Humane Economy ─ Markets, Families, and Behavioral Economics

作者：Jannett Highfill; Patricia Podd Webber 出版社：Lexington Books 出版日：2016/04/20 裝訂：平裝

This book challenges economists to bring the insights of behavioral economics into their reflections on the macroeconomy as well as on individual decision-making and it challenges everyone, economist

定價：3024 元，優惠價：1 3024

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13.

The Behavioral Economics of Climate Change ― Adaptation Behaviors, Global Public Goods, Breakthrough Technologies, and Policy-making

作者：S. Niggol Seo 出版社：Academic Pr 出版日：2017/07/03 裝訂：平裝

The Behavioral Economics of Climate Change: Adaptation, Global Public Goods, Breakthrough Technologies, and Policy-Making shows readers how to understand mitigation strategies emerging from global war

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14.

Behavioral Public Finance

作者：Edward J. McCaffery (EDT); Joel Slemrod (EDT) 出版社：Russell Sage Foundation 出版日：2006/01/31 裝訂：精裝

Behavioral economics questions the basic underpinnings of economic theory, showing that people often do not act consistently in their own self-interest when making economic decisions. While these find

定價：2475 元，優惠價：1 2475

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15.

Behavioural Economics

作者：Graham Mallard 出版社：Agenda Pub 出版日：2017/06/27 裝訂：平裝

?The rise of behavioral approaches in economics has been one of most significant developments in the study of economic decision-making in recent years. The increasingly acknowledged failings of standa

定價：1925 元，優惠價：1 1925

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16.

Behavioural Economics

作者：Graham Mallard 出版社：Agenda Pub 出版日：2017/06/27 裝訂：精裝

?The rise of behavioral approaches in economics has been one of most significant developments in the study of economic decision-making in recent years. The increasingly acknowledged failings of standa

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17.

Economics of Self-destructive Choices

作者：Shinsuke Ikeda 出版社：Springer Verlag 出版日：2016/03/02 裝訂：精裝

?Based on recent advances in economics, especially those in behavioral economics, this book elucidates theoretically and empirically the mechanism of time-inconsistent decision making that leads to va

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Nudge Theory in Action ― Behavioral Design in Policy and Markets

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18.

Nudge Theory in Action ― Behavioral Design in Policy and Markets

作者：Sherzod Abdukadirov (EDT) 出版社：Palgrave Macmillan 出版日：2016/10/13 裝訂：平裝

This collection challenges the popular but abstract concept of nudging, demonstrating the real-world application of behavioral economics in policy-making and technology. Groundbreaking and practical,

定價：1575 元，優惠價：9 1418

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Models of Decision-making ― Simplifying Choices

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19.

Models of Decision-making ― Simplifying Choices

作者：Paul Weirich 出版社：Cambridge Univ Pr 出版日：2017/03/23 裝訂：平裝

Classical decision theory evaluates entire worlds, specified so as to include everything a decision-maker cares about. Thus applying decision theory requires performing computations far beyond an ordinary decision-maker's ability. In this book Paul Weirich explains how individuals can simplify and streamline their choices. He shows how different 'parts' of options (intrinsic, temporal, spatiotemporal, causal) are separable, so that we can know what difference one part makes to the value of an option, regardless of what happens in the other parts. He suggests that the primary value of options is found in basic intrinsic attitudes towards outcomes: desires, aversions, or indifferences. And using these two facts he argues that we need only compare small parts of the options we face in order to make a rational decision. This important book will interest readers in decision theory, economics, and the behavioral sciences.

定價：1624 元，優惠價：9 1462

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20.

Models of Decision-making ― Simplifying Choices

作者：Paul Weirich 出版社：Cambridge Univ Pr 出版日：2015/01/31 裝訂：精裝

Classical decision theory evaluates entire worlds, specified so as to include everything a decision-maker cares about. Thus applying decision theory requires performing computations far beyond an ordinary decision-maker's ability. In this book Paul Weirich explains how individuals can simplify and streamline their choices. He shows how different 'parts' of options (intrinsic, temporal, spatiotemporal, causal) are separable, so that we can know what difference one part makes to the value of an option, regardless of what happens in the other parts. He suggests that the primary value of options is found in basic intrinsic attitudes towards outcomes: desires, aversions, or indifferences. And using these two facts he argues that we need only compare small parts of the options we face in order to make a rational decision. This important book will interest readers in decision theory, economics, and the behavioral sciences.

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不當行為：行為經濟學之父教你更聰明的思考、理財、看世界

“錯誤”的行為：行為經濟學的形成(第2版)（簡體書）

Misbehaving ─ The Making of Behavioral Economics

Misbehaving ─ The Making of Behavioral Economics

Misbehaving ─ The Making of Behavioral Economics

Real-World Decision Making ─ An Encyclopedia of Behavioral Economics

Information and Decision in Behavioral Economics

Measuring Utility ― From the Marginal Revolution to Behavioral Economics

Measuring Utility ― From the Marginal Revolution to Behavioral Economics

Behavioral Economics and Healthy Behaviors ─ Key Concepts and Current Research

Behavioral Economics and Healthy Behaviors ─ Key Concepts and Current Research

A Tempered and Humane Economy ─ Markets, Families, and Behavioral Economics

The Behavioral Economics of Climate Change ― Adaptation Behaviors, Global Public Goods, Breakthrough Technologies, and Policy-making

Behavioral Public Finance

Behavioural Economics

Behavioural Economics

Economics of Self-destructive Choices

Nudge Theory in Action ― Behavioral Design in Policy and Markets

Models of Decision-making ― Simplifying Choices

Models of Decision-making ― Simplifying Choices