三民網路書店 / 搜尋結果

★ 百萬暢銷書《蘇黎世投機定律》作者馬克斯．岡瑟力作 ★★ 由一貧如洗到成為超級富豪的成功公式 ★★ 通往財富自由必讀經典 ★15位白手起家、主宰20世紀美國經濟的富豪驚人的成功故事。看他們如何從一無所有，經不同成功路徑，成為富可敵國的超級富豪。學習他們的成功公式，你也能夠成功致富！1972年，馬克斯．岡瑟（Max Gunther）邀請讀者與他一起穿越美國最著名超級富豪的長廊。這裡的居民絕不只是普通的富豪，而是最少擁有價值相當今日7 億美元資產的超級有錢人。這部經典作品出版至今已有50 年歷史，但其價值經久不衰，因為通往財富之路的關鍵，並不會隨著時間改變。藉由這本書，任何人都能夠學習、改編和應用這些祕密，並創造驚人的財富。◎一無所有的魯蛇如何突破困境致富？成為超級富豪的關鍵要素世間一般對成功者的想像，就是天生贏家，他們似乎和我們一般人完全不同，不但擁有良好家世背景，在任何領域都能輕易脫穎而出，身邊總是圍繞一群朋友（以上的敘述是不是讓你想起那些老在IG上曬照片的人生勝利組）。然而，本書中的超級富豪卻完全不是這類人士，他們的條件甚至可能比一般人更差，只是一無所有的魯蛇而已。他們沒有傲人的學歷，多半高中就輟學；並非含著金湯匙出生，許多人曾面臨破產的窘境；在學校也並不活躍，是如同你我一樣的普通人。為什麼他們明明什麼都沒有，卻能抵達財富的頂點？作者認為這些超級富豪都擁有幾個關鍵要素：過人的膽識、強大的自信心與堅忍不拔的毅力，以及對未來的洞見，因而終能致富，成為超級富豪。書中的超級富豪顛覆了一般想像中的成功者形象，以下就是其中幾位。◎破產逆境中打造速食王國麥當勞──雷．克洛克雷．克洛克高中二年級輟學後，先後在多個行業謀生，工作不穩定的他，甚至破產。遭遇如斯困境後，他仍不放棄，努力東山再起，創立一間小型公司，銷售混合攪拌器。某天他發現加州一家小餐廳，使用了八臺他的機器。因未曾有餐廳採用那麼多臺機器，克洛克決定親自前往，參觀他們的作業方式。他發現這家由麥當勞兄弟經營的小餐廳極具潛力，便向兄弟提出加盟要求，條件是他可以在美國任何地方開設餐廳。克洛克不但發現了麥當勞的潛力，更厲害的是，他還為麥當勞的成功，打下了最強的基礎。他詳盡規範這家連鎖企業的加盟經營模式，包括經營、管理、公關、食物的味道等，都嚴格要求。他快速的在全美各地開設連鎖餐廳，同時確保每家分店都能複製這套成功模式，一磚一瓦建

Max Gunther provides revealing insights into the intriguing world of big money as he recounts the spectacular success stories of 15 men who made it to the very, very top. ?

This book is about wealth mobility, how some people get rich while others stay poor. The advantages of owning wealth and the nature of true wealth have long made questions about the wealthy appealing. In recent years, that interest has been amplified by economic changes and rising wealth inequality. Today, although the basic facts about wealth inequality are no longer a mystery, we still know little about who the wealthy are, how they got there, and what prevents other people from becoming rich. We know very little about the process of wealth mobility. This book explores wealth by investigating some of the most basic questions about wealth mobility. How much mobility is there? Has the nature of mobility changed over time? Is entrepreneurship important? How much does inheritance matter? What other factors encourage or prevent wealth mobility, and how do these change over the course of a person's life?

This book is about wealth mobility, how some people get rich while others stay poor. The advantages of owning wealth and the nature of true wealth have long made questions about the wealthy appealing. In recent years, that interest has been amplified by economic changes and rising wealth inequality. Today, although the basic facts about wealth inequality are no longer a mystery, we still know little about who the wealthy are, how they got there, and what prevents other people from becoming rich. We know very little about the process of wealth mobility. This book explores wealth by investigating some of the most basic questions about wealth mobility. How much mobility is there? Has the nature of mobility changed over time? Is entrepreneurship important? How much does inheritance matter? What other factors encourage or prevent wealth mobility, and how do these change over the course of a person's life?