Want to know how to influence other people's behaviour?In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across t
Want to know how to influence other people's behaviour? In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across
What is the answer to inspiring sustainable behaviour? It starts with a question – or nineteen. With this simple and inspiring guide you'll learn how to ask for persistent, pervasive, and near-c
"...fascinating. Like Malcolm Gladwell on speed." —THE GUARDIAN "HERD is a rare thing: a book that transforms the reader's perception of how the world works". —Matthew D'Ancona, THE SPECTATOR "This
Can you explain the explosion of social activities like text messaging with little or no promotion of the behaviour? How a Mexican wave happens? The emergence of online communities? Or – more sensitiv
Rational Emotive Behaviour Therapy (REBT) is an approach to counselling and psychotherapy in which great emphasis is placed on how emotional problems can be caused by the role of thoughts, beliefs and
This book presents the latest neuroscience research on mindfulness meditation and provides guidance on how to apply these findings to our work, relationships, health, education and daily lives. Presen
Teachers face many pressures today - not least of which is the disruptive and destructive behaviour of some students. This book was written to help secondary school teachers reach difficult students.
Teachers face many pressures today - not least of which is the disruptive and destructive behaviour of some students. This book was written to help secondary school teachers reach difficult students.
For almost a century, educational theory and practice have been influenced by the view of behavioural psychologists that learning is synonymous with behaviour change. In this book, the authors argue for the practical importance of an alternate view, that learning is synonymous with a change in the meaning of experience. They develop their theory of the conceptual nature of knowledge and describe classroom-tested strategies for helping students to construct new and more powerful meanings and to integrate thinking, feeling, and acting. In their research, they have found consistently that standard educational practices that do not lead learners to grasp the meaning of tasks usually fail to give them confidence in their abilities. It is necessary to understand why and how new information is related to what one already knows. All those concerned with the improvement of education will find something of interest in Learning How to Learn.
How does behaviour affect biological invasions? Can it explain why some animals are such successful invaders? With contributions from experts in the field, and covering a broad range of animals, this book examines the role of behaviour in biological invasions from the point of view of both invaders and native species. The chapters cover theoretical aspects, particularly relevant behaviours and well-documented case studies, showing that behaviour is critical to the success, and ecological and socio-economic impact, of invasive species. Its insights suggest methods to prevent and mitigate those impacts, and offer unique opportunities to understand the adaptive role of behaviour. Offering a comprehensive overview of current understanding on the subject, the book is intended for biological invasion researchers and behavioural ecologists, as well as ecologists and evolutionary biologists interested in how organisms deal with anthropogenic environmental changes such as climate change and hab
How does behaviour affect biological invasions? Can it explain why some animals are such successful invaders? With contributions from experts in the field, and covering a broad range of animals, this book examines the role of behaviour in biological invasions from the point of view of both invaders and native species. The chapters cover theoretical aspects, particularly relevant behaviours and well-documented case studies, showing that behaviour is critical to the success, and ecological and socio-economic impact, of invasive species. Its insights suggest methods to prevent and mitigate those impacts, and offer unique opportunities to understand the adaptive role of behaviour. Offering a comprehensive overview of current understanding on the subject, the book is intended for biological invasion researchers and behavioural ecologists, as well as ecologists and evolutionary biologists interested in how organisms deal with anthropogenic environmental changes such as climate change and hab
In their established introduction to contemporary CBT theory and practice, Diana Sanders and Frank Wills show how therapeutic change takes place across a network of cognitive, emotional and behavioral
100 pick-up-and-use marketing strategy templates—get copying!Copy, Copy, Copy is a big, bright volume of templates designed to help marketers and managers more efficiently change human behaviour throu
Providing a concise, up-to-date presentation of current knowledge of climate change and its implications for society as a whole, this new edition has been thoroughly updated and extended to include the latest information. The text describes the components of the global climate, considers how the many elements of climate combine to define its behaviour, and reviews how climate change is measured. The author discusses how the causes of climate change can be related to the evidence of change, and modelled to predict future changes. This book is ideally suited for introductory courses in meteorology, oceanography, environmental science, earth science, geography, agriculture and social science. It contains review questions at the end of each chapter to enable readers to monitor their understanding of the materials covered. This book should appeal to an audience with a keen interest in all aspects of the climate change debate.
Adam Smith became the patron saint of capitalism after he penned his most famous work, The Wealth of Nations. But few people know that when it came to our behaviour - the way we perceive ourselves, th
