political advertising - 三民網路書店

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Cambridge Univ Pr （19）

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共100筆商品，1/5頁

滿額折

Routledge Handbook of Political Advertising

作者：von Wright Georg Henrik 出版社：Routledge UK 出版日：2010/11/26 裝訂：精裝

Series: Routledge Library Editions: DevelopmentThis volume distinguishes between two main traditions in the philosophy of science - the aristotelian and the galilean. It then traces the complex histor

定價：12600 元，優惠價：1 12600

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Routledge Handbook of Political Advertising

作者：Holtz-Bacha; Christina; Just; Marion R. 出版社：PBKTYFRL 出版日：2019/12/10 裝訂：平裝

定價：2639 元，優惠價：1 2639

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Political Advertising in the United States

作者：Erika Franklin Fowler; Michael M. Franz; Travis N. Ridout 出版社：Westview Pr 出版日：2016/02/23 裝訂：平裝

Political advertising is as important as ever—ad spending records are broken each election cycle, and the volume of ads aired continues to increase.Political Advertising in the United States is a comp

定價：1889 元，優惠價：79 1492

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The Sage Handbook of Political Advertising

作者：Lynda Lee Kaid (EDT); Christina Holtz-Bacha (EDT) 出版社：SAGE Publications UK 出版日：2006/06/14 裝訂：精裝

In these 27 articles international contributors describe the workings of television advertising on a national and regional scale, and include comparative overviews on scale and effectiveness. After pr

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Negative Political Advertising ─ Coming of Age

作者：Karen S. Johnson-Cartee; Gary Copeland 出版社：Taylor & Francis 出版日：2016/08/26 裝訂：平裝

This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech communication, telecommunication, and public

定價：2699 元，優惠價：1 2699

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Political Advertising in the United States

作者：Erika Franklin Fowler; Michael M. Franz; Travis N. Ridout 出版社：PBKTYFRL 出版日：2021/11/25 裝訂：精裝

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滿額折

Political Advertising in the United States

作者：Erika Franklin Fowler; Michael M. Franz; Travis N. Ridout 出版社：PBKTYFRL 出版日：2021/11/25 裝訂：平裝

定價：2399 元，優惠價：1 2399

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Political Campaigns And Political Advertising: A Media Literacy Guide

作者：Frank W. Baker; David Considine (FRW) 出版社：Greenwood Pub Group 出版日：2009/06/04 裝訂：精裝

Examining political campaigns and political advertising through the analytical lens of media literacy, this well-illustrated and timely handbook guides readers through the maze of blandishments and s

定價：3025 元，優惠價：1 3025

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The Hard Sell ― The Tricks of Political Advertising

作者：Dee Madigan 出版社：Paul & Co Pub Consortium 出版日：2015/02/01 裝訂：平裝

What is unique about political advertising? Is it really all that effective in changing votes? Why does it have to be so annoying? InThe Hard Sell, creative director Dee Madigan uses her trademark hum

定價：1125 元，優惠價：1 1125

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10.

Political Advertising in the 2014 European Parliament Elections

作者：Christina Holtz-Bacha (EDT); Kevin Rafter (EDT); Edoardo Novelli (EDT) 出版社：Palgrave Macmillan 出版日：2017/08/19 裝訂：精裝

This timely publication offers a fresh scholarly assessment of political advertising across the EU, as well as an insight into differing political and regulatory systems related to political advertisi

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Market Driven Political Advertising ― Social, Digital and Mobile Marketing

90折

11.

Market Driven Political Advertising ― Social, Digital and Mobile Marketing

作者：Andrew Hughes 出版社：Palgrave Pivot 出版日：2018/06/07 裝訂：精裝

Exploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are transforming campaigning and communications in political syst

定價：3150 元，優惠價：9 2835

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12.

How and Why to Regulate False Political Advertising in Australia

作者：Lisa Hill 出版社：Palgrave Macmillan Ltd 出版日：2022/08/13 裝訂：精裝

定價：2700 元，優惠價：1 2700

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13.

Lights, Camera, Campaign! ─ Media, Politics, and Political Advertising

作者：David A. Schultz (EDT) 出版社：Peter Lang Pub Inc 出版日：2004/09/01 裝訂：平裝

Political scientists investigate the impact that political advertisements have on political campaigns and elections. They use case studies, interviews, and analysis of specific campaigns and ads--most

定價：2327 元，優惠價：1 2327

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14.

Truth in Advertising?: Lies in Political Advertising and How They Affect the Electorate

作者：Barbara Allen 出版社：PBKLEXBK 出版日：2021/06/15 裝訂：平裝

定價：2749 元，優惠價：1 2749

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15.

Truth in Advertising? ― Lies in Political Advertising and How They Affect the Electorate

作者：Barbara Allen; Daniel Stevens; Jeffrey Berg (CON) 出版社：Lexington Books 出版日：2018/11/15 裝訂：精裝

Focusing on the U.S. 2008 general elections, this study shows the links between inaccurate political ad claims and negativity, sound and visual distortions that influence voter cognition, and voter kn

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Videostyle in Presidential Campaigns: Style and Content of Televised Political Advertising

滿額折

16.

Videostyle in Presidential Campaigns: Style and Content of Televised Political Advertising

作者：Lynda Lee Kaid; Anne Johnston 出版社：Praeger Pub Text 出版日：2000/10/30 裝訂：精裝

Kaid and Johnston report the results of a systematic and thorough analysis of virtually all of the political commercials used in general election campaigns from 1952 through the 1996 presidential con

定價：6250 元，優惠價：79 4938

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17.

Impact of news and media on political advertising. A study of 2020 governorship election in Edo State

作者：Ugboja Onuche Gideon 出版社：GRIN Verlag 出版日：2020/12/24 裝訂：平裝

定價：1780 元，優惠價：1 1780

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18.

Advertising

作者：Chris Hackley (EDT) 出版社：SAGE Publications UK 出版日：2009/11/25 裝訂：精裝

The study of advertising is a heated and expansive forum, with research diverging along methodological, semantic, and often political lines. This eclectic, extensive, and inclusive collection draws t

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19.

Controversies in Contemporary Advertising

作者：Kim Bartel Sheehan 出版社：SAGE Publications UK 出版日：2003/09/16 裝訂：平裝

Controversies in Contemporary Advertising is a new text presenting a range of perspectives on advertising. It examines economic, political, social, and ethical perspectives and covers a num

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20.

International Advertising Law

作者：Peter Schotthoefer; Forian Steiner 出版社：Kluwer Law Intl 出版日：2017/09/20 裝訂：精裝

International Advertising Law gives an overview about the legal situations of advertising law in many countries across the globe. Recent political and technological developments and globalization have

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Routledge Handbook of Political Advertising

Routledge Handbook of Political Advertising

Political Advertising in the United States

The Sage Handbook of Political Advertising

Negative Political Advertising ─ Coming of Age

Political Advertising in the United States

Political Advertising in the United States

Political Campaigns And Political Advertising: A Media Literacy Guide

The Hard Sell ― The Tricks of Political Advertising

Political Advertising in the 2014 European Parliament Elections

Market Driven Political Advertising ― Social, Digital and Mobile Marketing

How and Why to Regulate False Political Advertising in Australia

Lights, Camera, Campaign! ─ Media, Politics, and Political Advertising

Truth in Advertising?: Lies in Political Advertising and How They Affect the Electorate

Truth in Advertising? ― Lies in Political Advertising and How They Affect the Electorate

Videostyle in Presidential Campaigns: Style and Content of Televised Political Advertising

Impact of news and media on political advertising. A study of 2020 governorship election in Edo State

Advertising

Controversies in Contemporary Advertising

International Advertising Law