In today's competitive international market, it is necessary to have more than just a great product. The package and label needs to draw the consumer's eye and entice them to purchase the item. There
"Audience: A must for designers, product manufacturers, product managers, purchasing managers, advertising professionals, and product designers looking for innovations and new concepts to create very
At twenty-one years old, product design student Evan Speigel developed the social network Snapchat. Just two years later, he shocked the world by turning down a three-billion-dollar offer from Faceboo
You may be surprised to learn that microchips are the new oil—the scarce resource on which the modern world depends. Today, military, economic, and geopolitical power are built on a foundation of computer chips. Virtually everything—from missiles to microwaves—runs on chips, including cars, smartphones, the stock market, even the electric grid. Until recently, America designed and built the fastest chips and maintained its lead as the #1 superpower, but America’s edge is in danger of slipping, undermined by players in Taiwan, Korea, and Europe taking over manufacturing. Now, as Chip War reveals, China, which spends more on chips than any other product, is pouring billions into a chip-building initiative to catch up to the US. At stake is America’s military superiority and economic prosperity.Economic historian Chris Miller explains how the technology works and why it’s so important, recounting the fascinating events that led to the United States perfecting the chip design, and to Ameri